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CIW 1D0-623 Practice Test Questions Answers

Exam Code: 1D0-623 (Updated 55 Q&As with Explanation)
Exam Name: Social Media Strategist
Last Update: 13-Jul-2025
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Questions Include:

  • Single Choice: 55 Q&A's

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    All CIW Web and Mobile Design Series Related Certification Exams

    Total Questions: 54
    Updated: 13-Jul-2025

    1D0-623 Questions and Answers

    Question # 1

    A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

    A.

    Photo oriented sites, such as Instagram or Pinterest

    B.

    Microblogging sites, such as Twitter.

    C.

    Content sharing sites, such as Facebook or MySpace.

    D.

    Professional networking sites, such as Linkedin

    Question # 2

    The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

    A.

    Share videos of previous signings on YouTube.

    B.

    Schedule an event on Facebook.

    C.

    Update their biographies on Linkedin

    D.

    Post images from the novels to Pinterest

    Question # 3

    Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

    A.

    Competitors may recruit employees who are vocal about the company through their personal social media usage

    B.

    Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

    C.

    Personal social media usage can have a negative impact on the company's reputation.

    D.

    Personal social media usage would not provide transparency.

    Question # 4

    Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

    A.

    The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

    B.

    The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

    C.

    The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

    D.

    An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

    Question # 5

    A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

    A.

    Target data preprocessing

    B.

    Evaluation and interpretation

    C.

    Data transformation

    D.

    Data mining and patterning

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