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Adobe AD0-E406 Practice Test Questions Answers

Exam Code: AD0-E406 (Updated 68 Q&As with Explanation)
 Exam Name: Adobe Target Business Practitioner Expert
 Last Update: 16-Sep-2025
 Demo:  Download Demo

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Questions Include:

  • Single Choice: 55 Q&A's
  • Multiple Choice: 11 Q&A's
  • Hotspot: 2 Q&A's

    • AD0-E406 Overview

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    AD0-E406 Questions and Answers

    Question # 1

    A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.

    Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.

    How could this hypothesis be improved?

    A.

    Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.

    B.

    Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.

    C.

    Be less specific with the change: do not list the decrease in the exact number of form fields.

    Question # 2

    As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

    A.

    Add a Time Frame audience rule.

    B.

    Schedule a duration and activate.

    C.

    Trigger an alert and activate.

    Question # 3

    A client wants to adjust the counting methodology used in a report.

    What are the three counting methodologies available in report settings, for any given report?

    A.

    Visitors. Visits. Activity Impressions

    B.

    Visitors. Visits, Page Views

    C.

    Visitors. Visits. Hits

    Question # 4

    When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

    A.

    Increase the number of combinations of offers and the number of locations.

    B.

    Increase the duration of the test.

    C.

    Reduce the number of combinations of offers and the number of locations.

    D.

    Reduce the duration of the test.

    Question # 5

    The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

    The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

    The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

    The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

    What should be the goal of the A/B test on the main website?

    A.

    Increase Revenue Per Visitor (RPV).

    B.

    Increase 'SALE" link clicks.

    C.

    Increase Thank You pages visited.

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