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Adobe AD0-E556 Practice Test Questions Answers

Exam Code: AD0-E556 (Updated 50 Q&As with Explanation)
Exam Name: Adobe Marketo Engage Architect
Last Update: 05-Jul-2025
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Questions Include:

  • Single Choice: 32 Q&A's
  • Multiple Choice: 18 Q&A's

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    All Adobe Marketo Engage Related Certification Exams

    Total Questions: 55
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    AD0-E556 Questions and Answers

    Question # 1

    An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.

    Which three actions can the Architect take to help diagnose and address the problem around sync to Salesforce issues?

    A.

    Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check for a sync backlog in the CRM admin under the sync status tab

    B.

    Create a smart list to identify Marketo Engage records that have an empty CRM type

    Review the field management mapping

    Check the permission in the CRM for the Marketo sync user profile

    C.

    Go to admin and view the CRM notification errors

    Count the number of custom CRM fields

    Increase the time between CRM and Marketo syncs

    Question # 2

    An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being done in Salesforce.

    Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how budget should be spent the following year.

    How should this requirement be met?

    A.

    Two sets of event based channels should be created: one set for direct marketing and the otherfor third-party seller marketing

    B.

    One set of channels should be created, and separate program statuses should be used to designate Direct or Partner

    C.

    One set of channels should be created, and a tag should be used to determine Direct or Partner

    Question # 3

    Refer to the lifecycle model above.

    A company wants to increase the number of leads sent to Sales. The Sales and Marketing teams need to meet quarterly conversion rate goals. These teams use the out-of-box Adobe Marketo Engage success (only) modeler. The stages are defined as:

    1. Anonymous: Leads for which web activity is tracked, but whose identity is not known yet

    2. Known: Leads for which we have an email address or other information that allows us to market to them

    3. Engaged: Leads that have engaged us by filling out a form, clicking a link in an email, or visiting our website at least 10 times within a week

    4. Lead: Leads with scores greater than 25

    5. Sales Lead: Leads with scores greater than 30

    6. Opportunity: Leads that also have an opportunity attached to them

    7. Won: Leads that are attached to opportunities that we have closed and Won

    In a meeting to discuss how to increase the amount of sales leads, someone suggests scoring leads who have clicked a link in an email with +35 points.

    As the Adobe Marketo Engage Consultant, what are the effects of the lifecycle if this suggestion is implemented? (Choose two.)

    A.

    Conversion from Lead -> Sales Lead would increase

    B.

    Conversion from Opportunity -> Won would increase

    C.

    Conversion from Known -> Engaged would decrease

    D.

    Conversion from Sales Lead -> Opportunity would decrease

    E.

    Conversion from Sales Lead -> Opportunity would increase

    Question # 4

    A Sales team reports to Marketing that they receive false MQLs regularly. The Adobe Marketo Engage instance has three fields to track lead scores:

    • "Total Score" is a sum of Behavior and Demographic Scores.

    • A prospect gets graduated to MQL as soon as "Behavior Score" changes to 100 or greater and 'Demographic Score" must be at least 20.

    • All "Demographic Score" smart campaigns are set up using "Person is Created" trigger with no filters.

    The Marketo Engage Administrator audits the false MQLs and learns that most of them received a "Demographic Score" of +20 for being in a target "Job Title" and preferred "Country". Their "Demographic Scoring" was not completed. They received -10 for the "Industry" because these false MQLs are from Universities.

    Which two sets of actions should the Architect take to stop sending the false MQLs to the Sales team? (Choose two.)

    A.

    Use trigger "Not Score is Changed" on "Demographic Field"

    In the Flow steps, use "Change Score", "Remove from Flow", and "Change Data Value" for

    updating "Demographic MQL Score" field

    B.

    Use trigger "Score is Changed" on "Demographic Field"

    In the Flow steps, use "Wait", "Remove from Flow", and "Change Data Value" for updating

    "Demographic MQL Score" field

    C.

    Create a Boolean field and Smart-Campaign called "Demographic MQL Score"

    Update the MQL Smart Campaign to use "Demographic MQL Score = True" as a filter and as a

    trigger

    D.

    Use trigger "Score is Changed" on "Demographic Field"

    In the Flow steps, use "Change Score", "Remove from Flow", and "Change Data Value" for

    updating "Demographic MQL Score" field

    E.

    Create a Score field and Smart-Campaign called "Demographic MQL Score"

    Update the MQL Smart Campaign to use "Demographic MQL Score = True" as a filter and as a

    trigger

    Question # 5

    After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.

    Before pushing this change live, which stakeholders must be enabled in the new process?

    A.

    The CMO. Data Analysts, the Head of Sales, and the Marketing team

    B.

    Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

    C.

    CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

    D.

    Marketing team, Sales Operations, and the Head of Sales

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