AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Free Practice Exam Questions (2025 Updated)

To send a follow-up email two hours later to the recipients who did not open the initial email, the workflow activities needed are:

Query: Create a query to identify the recipients who did not open the initial email.

Email!: Create an email delivery activity to send the initial email.

Wait: Add a wait activity to wait for two hours.

Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.

Email2: Create a second email delivery activity to send the follow-up email.

End: Add an end activity to end the workflow.

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To set up a workflow that sends a follow-up email to recipients who did not open the initial email, the following steps are necessary: First, a Query activity to identify the recipients, followed by the initial Email1 activity. After the first email is sent, a Wait activity delays the workflow for two hours. Next, an Enrichment activity is used to determine which recipients did not open the Email1, likely by checking open status from the tracking logs. Finally, the second email (Email2) is sent to those unresponsive recipients, and the workflow ends. The Enrichment activity is essential here as it helps to refine the target segment based on the behavior (email opens) related to the first email.References:The process is based on common email marketing practices and the use of workflows in marketing automation platforms like Adobe Campaign Classic, where Wait and Enrichment activities are standard components for managing time-based actions and recipient behavior.

Adobe Campaign allows you to create and customize web forms that can be integrated into your website or landing page. You can also translate your web forms into multiple languages depending on the different regions2.

To achieve the requirement of building a web form that can be translated to multiple languages, you need to set the option Translate to Yes in Localization tab of your web form properties. This will enable you to select the design and display languages for your web form. You can also use the system dictionary to translate system strings such as labels and buttons2.

In Adobe Campaign Classic, to create a web form that supports multiple languages, it is essential to utilize the platform's localization features. By setting the 'Translate' option to 'Yes' in the form's Localization settings, the form can support translations for different languages. This approach allows for the web form content to be managed in various languages, and the correct language version can be displayed to the user based on their region or browser settings. The localization process involves creating language-specific versions of the form's labels, instructions, and messages.References:This is based on the standard functionality of localization and internationalization in web forms, which is a common feature in web development and content management systems, including Adobe Campaign Classic.

In a multi-reviewer approval process within Adobe Campaign, the approval job is typically not considered complete until all assigned reviewers have responded. This ensures that the delivery receives adequate scrutiny and that all feedback is taken into account before proceeding. It is a consensus-driven approach to ensure that multiple stakeholders agree on the content and structure of the campaign delivery before it is finalized.References:The multi-reviewer approval process is part of the campaign management workflow in Adobe Campaign, designed to facilitate collaborative review and approval of campaign content.

Adobe Campaign allows you to create queries that filter recipients based on various criteria, such as their profile attributes, delivery properties and tracking logs. You can use queries to segment your audience and target specific groups of recipients for your campaigns2.

To achieve the requirement of sending a follow-up email delivery to those customers who did not open the previous delivery labeled “New Offers”, you need to create a query that filters recipients based on their product, package, delivery label and tracking logs. You need to use the Tracking Logs (trackingLog) dimension and check if it does not exist for each recipient. This means that there is no tracking information for opening or clicking on links in the previous delivery3.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

For the insurance company to send a follow-up email to customers who did not open the "New Offers" delivery, the practitioner needs to identify customers who have both 'Car' and 'PackageA' and who were sent the initial email but did not open it. The correct logic would be to select recipients based on product and package criteria and then check whether there is an absence of tracking logs for opens, indicating that the email was not opened. The expression "Tracking Logs (trackingLog): do not exist" serves this purpose by filtering out all recipients who have an open event in their tracking logs for the specified delivery.References:This explanation is derived from the standard practice of tracking recipient interactions in email marketing campaigns, where tracking logs are used to determine opens, clicks, and other recipient actions.

The functionality that enables a business practitioner to display different variations of content to the recipients of the email delivery according to a predefined condition configured in the expression editor is called Dynamic content .

Dynamic content functionality in email marketing platforms like Adobe Campaign allows business practitioners to create different content variations within an email that are displayed to different recipients based on predefined conditions. These conditions are typically configured in the expression editor, where practitioners can define the criteria that determine which content variation a recipient will see. This can be based on demographic information, past behavior, or any other data point collected on the recipient.References:The dynamic content functionality is a core feature of modern email marketing and campaign management systems designed to deliver personalized content to recipients.

Adobe Campaign allows you to create and edit workflows using a graphical interface or an XML editor. You can also view and modify the properties of a workflow, such as its name, label, description, priority and login2.

The login property of a workflow indicates the operator who created or scheduled the workflow. It is used for security and notification purposes. If the operator’s access for the campaign instance has been revoked, then the workflow may fail or generate errors3.

To remove the error in your workflow, you need to replace the login property with an active operator’s user ID and email address. The user ID and email address are separated by a colon (:) in the XML code. For example: login=“1234:john.doe@example.com”.

The error message suggests that there is an issue with the workflow's ability to send notifications using the 'notify supervisor' template. This is often linked to the operator's login credentials tied to the workflow, which might now be invalid due to the access revocation. The XML snippet indicates the login information that needs to be updated. Replacing the 'login' attribute with the user ID and email of an active operator (one who has the appropriate permissions and whose access to the campaign instance has not been revoked) should correct the error. The login usually requires both user ID and associated email to correctly identify and authenticate the user within the system.References:This resolution approach is informed by typical administrative and operational troubleshooting in campaign management systems, where user access and permissions are critical for executing workflows.

Within the Adobe Campaign Control Panel, when an IP range is listed as "Expired" and set to be automatically deleted after a certain period, typically the business practitioner has the ability to edit the duration of the IP range during this grace period. This action effectively extends the validity of the IP range before it is deleted, allowing for continued access based on that IP range.References:The Control Panel functionality in Adobe Campaign includes managing IP allowlists and their durations, which is essential for ensuring secure and uninterrupted access for authorized IP ranges.

During a workflow, if an error occurs during the enrichment activity, it often indicates a mismatch or configuration issue with the data being processed. If the data loading activity has not been configured correctly to format the recipient ID field according to the expected format in the Adobe Campaign database, the enrichment activity will fail to reconcile the customers. This is because the enrichment relies on matching the formatted recipient IDs in the workflow with those in the target schema. If there's a formatting discrepancy, the process cannot successfully match and enrich the data, leading to an error.References:This explanation is derived from general knowledge of data integration and workflow processes in systems like Adobe Campaign Classic, where data loading and enrichment activities are key components of campaign workflows.

Leaving a workflow in a paused state can have several impacts on the overall Campaign instance. Firstly, it will stop further iterations of the workflow from running, which means that any scheduled runs or events that are supposed to trigger the workflow will not execute until the pause is cleared. Secondly, it will leave any temporary tables in place. Adobe Campaign workflows often create temporary tables for processing data, and these tables are usually dropped at the end of the workflow. If the workflow is paused and not properly terminated, these temporary tables may persist, potentially using up system resources and storage space.References:The implications of paused workflows are based on the standard operation and management of workflows within Adobe Campaign Classic and how they interact with database resources.

The percentages on a Hot Click report generally represent the ratio of unique clicks on a particular link to the total number of unique opens for the delivery. This metric is used to measure the engagement level of links within an email and to understand which links are capturing the most interest from the recipients who have opened the email. It provides insights into recipient behavior post-open, highlighting which content within an email is driving interactions.References:Hot Click reports and their associated metrics are standard in email marketing analytics, used to assess recipient engagement and the effectiveness of the content within email campaigns.

In Adobe Campaign, “Recipient delivery logs(nms:broadLogRcp)” is linked to both “Recipient(nms:recipient)” and “Delivery(nms:delivery)” D.

The “Recipient delivery logs(nms:broadLogRcp)” schema contains information about the delivery logs for each recipient. It is linked to the “Recipient(nms:recipient)” schema, which contains information about each recipient, and the “Delivery(nms:delivery)” schema, which contains information about each delivery.

In Adobe Campaign, the "Recipient delivery logs" schema is designed to log each delivery action for each recipient, thus it logically must be linked to both the "Recipient" and "Delivery" schemas. The "Recipient delivery logs" schema typically contains foreign keys that reference the primary keys of both the "Recipient" schema (to identify the recipient of a delivery) and the "Delivery" schema (to identify the specific delivery sent).References:This answer is informed by the relational database structure and design of Adobe Campaign, which often uses linking tables like "Recipient delivery logs" to establish many-to-one relationships between data entities.

Adobe Campaign allows you to create and execute workflows that automate various processes and tasks for your campaigns. You can also monitor and troubleshoot workflows using different methods1.

To display the result of activities on their outbound transitions, followed by the label of the result as defined in the activity properties, you need to use the Display progress information option. This option is available in the workflow properties (General tab) and it enables you to view additional information on each transition such as number of records processed, label of result, etc2.

In Adobe Campaign, to display the result of activities on their outbound transitions, along with the label of the result as defined in the activity properties, the operator can enable the "Display progress information" option. This option provides visibility into the workflow's progress and helps to debug or analyze the workflow's behavior by showing the count and content of records being passed from one activity to another.References:The option to display progress information is a feature within Adobe Campaign Classic's workflow management that aids in monitoring and diagnosing the flow of data within campaign workflows.

To maintain an updated audience with the latest subscription status, including new customers, the most effective approach would be to use a dynamic list that is updated daily. The term "Purge and Reuse" implies that the list will be cleared and repopulated with current data on a regular basis. This approach ensures that the audience list always reflects the most recent subscription statuses, including those of any new customers who have subscribed since the last update. A list of type "Group" would typically be used for static segmentations and wouldn't be as dynamic as a list of type "List".References:This answer is based on the standard practice of audience management in campaign systems where dynamic lists are used to reflect real-time or frequently updated data.

Adobe Campaign allows you to access and analyze the tracking logs of your deliveries. These logs contain information about the status, date, time, recipient and channel of each message sent2. You can also use reports and alerts to monitor your delivery performance and issues3.

One reason for 110 successfully delivered emails when the querying population is 100 records is that the delivery logs are counting the email deliveries plus the seed addresses. Seed addresses are additional email addresses that you can add to your delivery target for testing purposes. They are not part of your querying population but they are included in your delivery logs.