SAP C_C4H22_2411 Practice Test Questions Answers

Relational Data enhances SAP Emarsys capabilities:

Option B:Correct. It allows segment creation by joining data tables (e.g., purchases and preferences).

Option C:Correct. It improves personalization and segmentation by leveraging external data.

Option A:Incorrect. Product recommendations rely on Predict, not Relational Data directly.

Option D:Incorrect. Product catalog updates are separate from Relational Data.The SAP Emarsys Help Portal under "Relational Data" confirms segmentation and personalization uses.References:SAP Emarsys Help Portal - "Relational Data" (https://help.emarsys.com/ ).

List-unsubscribes in SAP Emarsys refer to a standardized unsubscribe mechanism:

Option B:Correct. List-unsubscribes are generated when a recipient clicks the unsubscribe link in the email header, typically inserted via the List-Unsubscribe header (RFC 2369), which Emarsys supports for compliance.

Option A:Incorrect. Changing profile info may update preferences but doesn’t trigger a list-unsubscribe.

Option C:Incorrect. Footer unsubscribe links typically lead to a preference center, not a list-unsubscribe.

Option D:Incorrect. Email client links (e.g., "Report Spam") are not managed by Emarsys as list-unsubscribes.The SAP Emarsys Help Portal under "Email Compliance" details the header-based list-unsubscribe process.References:SAP Emarsys Help Portal - "Email Compliance" (https://help.emarsys.com/ ).

To personalize with a fallback in SAP Emarsys:

Option A (Personalization token):Correct. Tokens (e.g., {{contact.first_name | default: 'Friend'}}) allow a fallback value if the field is empty.

Option D (Emarsys Scripting Language):Correct. ESL can use conditionals (e.g., {% if contact.first_name %}{{contact.first_name}}{% else %}Friend{% endif %}) for fallbacks.

Option B:Incorrect. Manage Optional Content is for A/B testing, not field fallbacks.

Option C:Incorrect. Link Editor is for URLs, not text personalization.The SAP Emarsys Help Portal under "Personalization" details tokens and ESL for this purpose.References:SAP Emarsys Help Portal - "Personalization" (https://help.emarsys.com/ ).

Email bounces in SAP Emarsys are categorized as soft or hard:

Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.

Option D:Correct. A hard bounce occurs when an email address doesn’t exist, indicating a permanent delivery failure.

Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.

Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/ ).

In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:

Option B:Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.

Option A:Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.

Option C:Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.

Option D:Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-level filters.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).