SAP C_THINK1_02 Practice Test Questions Answers

Empathic field research is a cornerstone of the Empathy phase in Design Thinking. It involves gathering qualitative data to deeply understand users' behaviors, emotions, and challenges. Effective techniques include direct engagement with users and immersive observation.

Option A: Performing market analysisThis is incorrect. Market analysis is a quantitative approach typically used in traditional market research, not empathic field research. Design Thinking focuses on qualitative, human-centered data collection methods.

Option B: Asking peopleThis is correct. Conducting interviews and asking open-ended questions allows researchers to gain insights into users' thoughts, feelings, and motivations. This is a key technique in empathic research.

Option C: Trying out the user experienceThis is correct. Immersing oneself in the user’s environment or trying out their tasks firsthand provides valuable experiential insights. This technique helps researchers understand the context and challenges users face.

Option D: Observing.This is correct. Observing users in their natural environment reveals behaviors and pain points that users may not explicitly articulate. Observation is a fundamental technique in empathic research.

Option E: Studying analyst reportsThis is incorrect. Analyst reports provide secondary data and are not part of empathic field research. Design Thinking relies on primary data collected directly from users.

TheBusiness Model Canvas (BMC)is a strategic management tool used to visualize, design, and innovate business models. It is widely referenced in SAP Design Thinking methodology as a way to align teams around a shared understanding of a business model. Below is a detailed explanation of the Business Model Canvas and its building blocks.

What is the Business Model Canvas?

The Business Model Canvas is a one-page framework that provides a holistic view of a business model. It consists ofnine building blocksthat cover the key areas of a business, including value proposition, customer segments, revenue streams, and more. These building blocks are interconnected and help teams analyze and refine their business models effectively.

The Nine Building Blocks of the Business Model Canvas

According to SAP Design Thinking methodology and the original framework developed by Alexander Osterwalder, the nine building blocks are:

Customer Segments: Identifies the different groups of people or organizations that the business aims to serve.

Value Propositions: Describes the unique value or benefits the product/service offers to the customer segments.

Channels: Outlines how the business delivers its value proposition to customers (e.g., through physical stores, online platforms, etc.).

Customer Relationships: Defines the type of relationship the business establishes with each customer segment (e.g., personal assistance, self-service, etc.).

Revenue Streams: Lists the sources of income generated from each customer segment.

Key Resources: Identifies the most important assets required to make the business model work (e.g., human resources, technology, etc.).

Key Activities: Specifies the critical actions the business must take to operate successfully.

Key Partnerships: Highlights the network of suppliers, partners, and alliances that support the business.

Cost Structure: Breaks down the major costs involved in operating the business model.

Why is the Number of Building Blocks Important?

The nine building blocks are designed to provide a comprehensive yet concise overview of a business model. Each block plays a specific role in ensuring that all aspects of the business are considered, from customer needs to operational requirements. This structured approach ensures that no critical element is overlooked during the design or innovation process.

SAP Design Thinking Reference

In SAP’s Design Thinking methodology, the Business Model Canvas is often used during the"Ideate"and"Test"phases. It helps teams align on the business context of their solutions and ensures that ideas are feasible, viable, and desirable. The nine building blocks provide a common language for cross-functional teams to collaborate effectively.

Why Not the Other Options?

A. 7: This is incorrect because the Business Model Canvas explicitly defines nine building blocks. Seven would omit critical components like Key Partnerships or Cost Structure.

B. 8: This is also incorrect for the same reason. Eight would leave out one essential building block, leading to an incomplete analysis.

C. 10: While some variations or extensions of the Business Model Canvas exist, the original and widely accepted version includes exactly nine building blocks.

Conclusion

The correct number of building blocks defined in the Business Model Canvas is9. This answer is verified as accurate based on both the original framework by Alexander Osterwalder and its application in SAP Design Thinking methodology.

By adhering strictly to SAP's Design Thinking principles, this answer is comprehensive and verified.

Storytelling is a powerful tool in Design Thinking for synthesizing user research and creating shared understanding within the team. The correct approach involves transforming raw data into actionable insights and personas.

**Option A: 1. Each team member filters their interview answers and shares their answers

Everyone votes on the best answer.**This is incorrect. Voting on "best answers" is not part of the storytelling process. The focus should be on synthesizing findings, not selecting favorites.

**Option B: 1. Each team member shares their notes and other team members capture data points.

Everyone clusters the data points.**This is incorrect. While clustering data points is part of synthesis, it does not fully capture the storytelling process. Storytelling involves transforming findings into narratives or personas.

**Option C: 1. Each team member shares their opinions on the interviewee

Everyone clusters the sticky notes.**This is incorrect. Sharing opinions rather than factual findings introduces bias and detracts from the goal of objective storytelling.

**Option D: 1. Each team member shares their interview findings

The team transforms the findings into persona descriptions.**This is correct. Storytelling involves sharing detailed findings from interviews and synthesizing them into persona descriptions. Personas help humanize the data and make it actionable for ideation.

When preparing for a workshop, the coach must clarify key topics with the host to ensure a successful session. Here’s why the correct answers are B, C, and E:

Workshop challenge (B):Understanding the specific challenge or goal of the workshop is critical for aligning activities and outcomes. SAP emphasizes that a clear challenge statement guides the team’s focus and efforts.

U-shaped seating and table arrangement (C):The physical setup of the workshop space influences collaboration and engagement. SAPrecommends U-shaped arrangements to facilitate interaction and visibility among participants.

Number, role and background of participants (E):Knowing the participants’ profiles helps tailor the workshop to their needs and expertise. SAP highlights the importance of diverse and relevant participants to ensure meaningful contributions.

Incorrect Options:

A. Design Thinking techniques for synthesis:While synthesis techniques are important, they are not a topic to clarify with the host during preparation.

D. Dress code:Dress code is not a critical factor in the success of a Design Thinking workshop.

Reframing a design challenge involves shifting perspectives to uncover new insights and opportunities. Among the techniques listed,storytellingis the most effective method for reframing a design challenge. Below is a detailed explanation:

Definition:Storytelling involves crafting narratives around user experiences, challenges, and aspirations to provide a deeper understanding of the problem space.

Why it’s the correct technique:

Stories help humanize the problem and make it relatable, enabling the team to view the challenge from the user’s perspective.

By reframing the challenge through storytelling, the team can identify unmet needs, pain points, and opportunities for innovation.

SAP Design Thinking methodology highlights storytelling as a powerful tool for empathy-building and reframing challenges in a way that resonates with users and stakeholders.