C_THINK1_02 SAP Certified Associate - Design Thinking Free Practice Exam Questions (2025 Updated)

TheBusiness Model Canvas (BMC)is a strategic management tool used to visualize, design, and innovate business models. It is widely referenced in SAP Design Thinking methodology as a way to align teams around a shared understanding of a business model. Below is a detailed explanation of the Business Model Canvas and its building blocks.

What is the Business Model Canvas?

The Business Model Canvas is a one-page framework that provides a holistic view of a business model. It consists ofnine building blocksthat cover the key areas of a business, including value proposition, customer segments, revenue streams, and more. These building blocks are interconnected and help teams analyze and refine their business models effectively.

The Nine Building Blocks of the Business Model Canvas

According to SAP Design Thinking methodology and the original framework developed by Alexander Osterwalder, the nine building blocks are:

Customer Segments: Identifies the different groups of people or organizations that the business aims to serve.

Value Propositions: Describes the unique value or benefits the product/service offers to the customer segments.

Channels: Outlines how the business delivers its value proposition to customers (e.g., through physical stores, online platforms, etc.).

Customer Relationships: Defines the type of relationship the business establishes with each customer segment (e.g., personal assistance, self-service, etc.).

Revenue Streams: Lists the sources of income generated from each customer segment.

Key Resources: Identifies the most important assets required to make the business model work (e.g., human resources, technology, etc.).

Key Activities: Specifies the critical actions the business must take to operate successfully.

Key Partnerships: Highlights the network of suppliers, partners, and alliances that support the business.

Cost Structure: Breaks down the major costs involved in operating the business model.

Why is the Number of Building Blocks Important?

The nine building blocks are designed to provide a comprehensive yet concise overview of a business model. Each block plays a specific role in ensuring that all aspects of the business are considered, from customer needs to operational requirements. This structured approach ensures that no critical element is overlooked during the design or innovation process.

SAP Design Thinking Reference

In SAP’s Design Thinking methodology, the Business Model Canvas is often used during the"Ideate"and"Test"phases. It helps teams align on the business context of their solutions and ensures that ideas are feasible, viable, and desirable. The nine building blocks provide a common language for cross-functional teams to collaborate effectively.

Why Not the Other Options?

A. 7: This is incorrect because the Business Model Canvas explicitly defines nine building blocks. Seven would omit critical components like Key Partnerships or Cost Structure.

B. 8: This is also incorrect for the same reason. Eight would leave out one essential building block, leading to an incomplete analysis.

C. 10: While some variations or extensions of the Business Model Canvas exist, the original and widely accepted version includes exactly nine building blocks.

Conclusion

The correct number of building blocks defined in the Business Model Canvas is9. This answer is verified as accurate based on both the original framework by Alexander Osterwalder and its application in SAP Design Thinking methodology.

By adhering strictly to SAP's Design Thinking principles, this answer is comprehensive and verified.

Storytelling is a powerful tool in Design Thinking for synthesizing user research and creating shared understanding within the team. The correct approach involves transforming raw data into actionable insights and personas.

**Option A: 1. Each team member filters their interview answers and shares their answers

Everyone votes on the best answer.**This is incorrect. Voting on "best answers" is not part of the storytelling process. The focus should be on synthesizing findings, not selecting favorites.

**Option B: 1. Each team member shares their notes and other team members capture data points.

Everyone clusters the data points.**This is incorrect. While clustering data points is part of synthesis, it does not fully capture the storytelling process. Storytelling involves transforming findings into narratives or personas.

**Option C: 1. Each team member shares their opinions on the interviewee

Everyone clusters the sticky notes.**This is incorrect. Sharing opinions rather than factual findings introduces bias and detracts from the goal of objective storytelling.

**Option D: 1. Each team member shares their interview findings

The team transforms the findings into persona descriptions.**This is correct. Storytelling involves sharing detailed findings from interviews and synthesizing them into persona descriptions. Personas help humanize the data and make it actionable for ideation.

When preparing for a workshop, the coach must clarify key topics with the host to ensure a successful session. Here’s why the correct answers are B, C, and E:

Workshop challenge (B):Understanding the specific challenge or goal of the workshop is critical for aligning activities and outcomes. SAP emphasizes that a clear challenge statement guides the team’s focus and efforts.

U-shaped seating and table arrangement (C):The physical setup of the workshop space influences collaboration and engagement. SAPrecommends U-shaped arrangements to facilitate interaction and visibility among participants.

Number, role and background of participants (E):Knowing the participants’ profiles helps tailor the workshop to their needs and expertise. SAP highlights the importance of diverse and relevant participants to ensure meaningful contributions.

Incorrect Options:

A. Design Thinking techniques for synthesis:While synthesis techniques are important, they are not a topic to clarify with the host during preparation.

D. Dress code:Dress code is not a critical factor in the success of a Design Thinking workshop.

Reframing a design challenge involves shifting perspectives to uncover new insights and opportunities. Among the techniques listed,storytellingis the most effective method for reframing a design challenge. Below is a detailed explanation:

Definition:Storytelling involves crafting narratives around user experiences, challenges, and aspirations to provide a deeper understanding of the problem space.

Why it’s the correct technique:

Stories help humanize the problem and make it relatable, enabling the team to view the challenge from the user’s perspective.

By reframing the challenge through storytelling, the team can identify unmet needs, pain points, and opportunities for innovation.

SAP Design Thinking methodology highlights storytelling as a powerful tool for empathy-building and reframing challenges in a way that resonates with users and stakeholders.

The scoping phase is a critical step in the Design Thinking process, where the team defines and refines the challenge to ensure it is well-understood and actionable. Here’s why the correct answers are A and B:

Why this is correct:Reframing is a powerful tool used during the scoping phase to restate the problem in a way that opens up new possibilities for innovation. By reframing the challenge, teams can shift their perspective and uncover hidden opportunities or constraints. This ensures the challenge is framed in a user-centric and actionable manner.

Designing an effective interview guide is crucial for gathering meaningful insights during the Empathize phase. Here’s why the correct answer is D:

Why this is incorrect:Starting with difficult or direct questions can overwhelm or intimidate the interviewee, leading to guarded or superficial responses. This approach contradicts the principles of building rapport and trust, which are essential for gaining honest and detailed feedback.

The "structured wall of data" is a visual tool used during the Empathize phase to organize and analyze qualitative data collected from interviews. Here’s why the correct answers are A and B:

Why this is correct:A structured wall of data helps teams cluster similar themes, patterns, and insights from interview transcripts. By organizing data visually, participants can identify recurring topics and extract meaningful insights about user needs and pain points.

Integrating Design Thinking into a software development project involves embedding its principles and practices throughout the entire project lifecycle. This ensures that user-centricity remains at the core of the development process from start to finish.

Option A: Plan several Design Thinking activities and workshops during the development project lifecycle.This is the correct answer because SAP Design Thinking advocates for continuous integration of Design Thinking activities throughout the project lifecycle. Activities such as ideation, prototyping, testing, and refinement should occur iteratively to ensure that the solution evolves based on ongoing user feedback and insights. This approach supports agile development and fosters innovation.

Option B: Plan Design thinking workshops first for the business side and then for the IT side and repeat this throughout the development lifecycle.While collaboration between business and IT is essential, separating workshops by function can create silos and hinder cross-functional understanding. SAP Design Thinking emphasizes integrated, multidisciplinary teams working together throughout the process.

Option C: Plan Design Thinking workshops at the beginning and at the end of the development project.Limiting Design Thinking activities to just the beginning and end of the project undermines its iterative nature. Continuous engagement with users and stakeholders is necessary to adapt to changing requirements and ensure the final product meets user needs.

Option D: Initiate Design Thinking related activities at the beginning of the development project.While initiating Design Thinking at the beginning is important, stopping there would miss opportunities for iteration and refinement. SAP Design Thinking encourages sustained involvement throughout the project.

Thesynthesis phaseis where raw data from the discovery phase is analyzed and transformed into actionable insights. This phase involves both divergent and convergent thinking to organize information and identify patterns. Below is a detailed explanation of the correct answers:

Definition:Deriving insights involves analyzing data to uncover patterns, themes, and opportunities for innovation.

Why it’s performed during synthesis:

Insights form the basis for defining the design challenge and guiding subsequent phases.

SAP Design Thinking methodology emphasizes the importance of synthesizing data to move from observations to actionable conclusions.

Empathy interviews are a cornerstone of SAP Design Thinking, aiming to deeply understand users’ experiences, emotions, and motivations. Here’s why the correct answer is C:

Encourage stories (C):Stories provide rich, contextual insights into users’ lives and challenges. SAP emphasizes that encouraging users to share personal anecdotes reveals underlying needs and pain points that might not surface through direct questioning.

Incorrect Options:

A. Suggest answers:Suggesting answers biases the interview and limits authentic responses. SAP advises against leading questions or suggestions.

B. Ask long questions:Long questions can confuse participants and dilute the focus of the conversation. SAP recommends concise, open-ended questions.

D. Ask binary questions:Binary questions (yes/no) limit the depth of responses. SAP encourages open-ended questions to elicit detailed feedback.

The empathy map is a powerful tool in SAP Design Thinking for capturing and organizing insights about users. It helps teams develop a holistic understanding of the user’s experience. Here’s why the correct answers are C, D, and E:

To understand the user's fears, obstacles, and frustrations (C):Empathy maps include sections for emotions and challenges, helping teams identify pain points and barriers that users face. SAP emphasizes addressing these issues to create meaningful solutions.

To understand what the user sees, hears, says and does (D):These categories form the core of the empathy map, capturing the user’s external environment and behaviors. SAP highlights the importance of observing and documenting these aspects to gain a comprehensive view of the user’s context.

To understand the user's needs and measures of success (E):Empathy maps also explore what users need and how they define success. SAP stresses aligning solutions with these insights to ensure relevance and value.

Incorrect Options:

A. To understand the attributes of the user's character:While character traits may emerge during empathy research, the empathy map focuses on observable behaviors and experiences rather than personality attributes.

B. To understand the user's ideas to solve the problem:The empathy map is not intended to capture the user’s proposed solutions but rather their experiences and needs. Solution generation occurs during ideation.

The ideation phase in SAP Design Thinking is centered on generating a wide range of creative ideas and possibilities. Here’s why the correct answer is D:

Creating choices (D):Ideation is about divergent thinking—exploring as many ideas as possible without judgment. SAP emphasizes creating choices to encourage innovation and ensure that teams consider multiple solutions before narrowing down options.

Incorrect Options:

A. Defining choices:Defining choices occurs later in the process, during the prototyping or testing phases, when ideas are refined and evaluated.

B. Limiting choices:Limiting choices contradicts the purpose of ideation, which is to expand possibilities rather than constrain them.

C. Making choices:Making choices happens during the convergence phase, after ideation, when teams select the most promising ideas to prototype and test.

The 360° research phase in SAP Design Thinking involves exploring a wide range of perspectives and contexts to gain a comprehensive understanding of the problem space. Here’s why the correct answers are B and D:

Analogous research (B):Analogous research involves studying situations or industries that are unrelated to the current challenge but share similar dynamics. This helps teams gain fresh insights and inspiration. SAP encourages analogous research to break conventional thinking and uncover innovative solutions.

Adjacent research (D):Adjacent research focuses on areas closely related to the problem space but not directly within it. For example, if designing a retail experience, adjacent research might explore hospitality or entertainment. SAP highlights adjacent research as a way to expand the scope of understanding while staying relevant.

Incorrect Options:

A. Point-of-view research:Point-of-view research is not a recognized term in SAP Design Thinking. Instead, point-of-view statements are developed during the define phase to articulate user needs.

C. Business plan research:Business plan research is more aligned with strategic planning and financial analysis, not the exploratory nature of 360° research.

Role-playing is an effective way to present prototypes in Design Thinking. It allows teams to demonstrate how the solution addresses user needs and provides value from the user’s perspective.

Option A: Show the most relevant aspects for the business caseThis is incorrect. While business relevance is important, role-playing focuses on demonstrating the solution’s impact on users, not just its business value.

Option B: Show the impact of your solution for your personaThis is correct. Role-playing should highlight how the solution addresses the specific needs and pain points of the persona. This ensures the prototype is grounded in user-centricity.

Option C: Show the solution through the user's eyesThis is correct. Presenting the solution from the user’s perspective helps stakeholders understand the experience and value it delivers to end-users.

Option D: Show flawless execution to get the idea across.This is incorrect. Prototypes are meant to be iterative and imperfect. The focus should be on conveying the concept and its impact, not achieving perfection.

Brainstorming is a key technique in SAP Design Thinking workshops, aimed at generating a wide range of creative ideas. The rules for effective brainstorming are designed to maximize creativity and collaboration. Here’s why the correct answers are A and D:

Have one conversation at a time (A):This rule ensures that ideas are shared and heard clearly without interruptions. SAP Design Thinking emphasizes focused and respectful communication to maintain a productive brainstorming session. Having multiple conversations simultaneously can lead to confusion and missed opportunities.

Encourage wild ideas (D):Encouraging wild ideas fosters a culture of creativity and innovation. SAP Design Thinkingencourages participants to think outside the box and explore unconventional solutions. Wild ideas often spark new insights and lead to breakthrough innovations.

Incorrect Options:

B. Use a random selection of ideas:Random selection undermines the purpose of brainstorming, which is to evaluate and build on ideas systematically. SAP Design Thinking promotes intentional idea generation and evaluation.

C. Use a predefined selection of ideas:Predefining ideas limits creativity and contradicts the open-ended nature of brainstorming. SAP Design Thinking encourages teams to explore a wide range of possibilities before narrowing down options.

SAP Design Thinking workshops utilize specific techniques to facilitate creativity, collaboration, and problem-solving. Here’s why the correct answers are A and C:

Low-fidelity (lo-fi) prototyping (A):Lo-fi prototyping is a fundamental technique in SAP Design Thinking. It involves creating simple, inexpensive prototypes to test ideas quickly and gather feedback. These prototypes can take the form of sketches, wireframes, or physical models. SAP emphasizes lo-fi prototyping as a way to iterate rapidly and refine solutions based on user input.

Point of view (C):Developing a point of view (POV) is a critical step in SAP Design Thinking. A POV articulates the problem statement from the user’s perspective, combining insights from empathy research with the team’s understanding of the challenge. It serves as a guiding statement for ideation and solution development. SAP highlights the importance of a well-defined POV to ensure alignment with user needs.

Incorrect Options:

B. Six Sigma:Six Sigma is a process improvement methodology focused on reducing variability and defects. It is not typically used in Design Thinking workshops, which prioritize creativity and user-centered innovation.

D. Lean management:While lean management shares some principles with Design Thinking, such as efficiency and continuous improvement, it is not a technique specifically used in SAP Design Thinking workshops.

Design Thinking sessions are guided by a set of principles and rules that foster creativity, collaboration, and innovation. These rules ensure that participants remain focused on user needs, embrace experimentation, and maintain a positive, open mindset. Below is a detailed explanation of the correct answers and their alignment with SAP Design Thinking methodology:

Definition:Thinking user centric means keeping the end user at the center of all discussions, decisions, and solutions throughout the Design Thinking process.

Why it’s a general rule:

Design Thinking is inherently user-centered, and all activities should aim to understand and address the needs, pain points, and desires of the target audience.

By focusing on the user, teams can develop solutions that are meaningful, relevant, and impactful.

SAP Design Thinking methodology emphasizes empathy as a core principle, encouraging teams to immerse themselves in the user's perspective.

Design Thinking combines analytical thinking with intuitive thinking to balance logic and creativity in problem-solving. Here’s why the correct answer is A:

Intuitive (A):Intuitive thinking allows teams to tap into emotions, instincts, and creative insights, which are essential for generating innovative solutions. SAP emphasizes that combining intuitive thinking with analytical thinking enables teams to address complex problems holistically, leveraging both data-driven analysis and human-centered creativity.

Incorrect Options:

B. Intellectual:Intellectual thinking overlaps with analytical thinking and does not capture the creative, empathetic aspect of Design Thinking.

C. Inspired:While inspiration is important, it is not a distinct type of thinking. Intuitive thinking encompasses the creative and emotional aspects of inspiration.

D. Innovative:Innovation is an outcome of Design Thinking, not a type of thinking itself.

Thought leaders and analysts provide valuable expertise and insights that can significantly enhance the Design Thinking process. Their contributions are most impactful during theresearch phase, where their knowledge helps frame the problem and guide data collection. Below is a detailed explanation:

Definition:The research phase involves gathering data to understand the problem space, user needs, and context.

Why thought leaders are valuable here:

Thought leaders and analysts bring deep domain expertise and industry knowledge, helping to identify trends, patterns, and emerging challenges.

Their insights can inform the development of research questions, guide fieldwork, and validate findings.

SAP Design Thinking methodology highlights the importance of leveraging expert input during research to ensure a comprehensive understanding of the problem.