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MCE Marketo Certified Expert Exam Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Marketo MCE Marketo Certified Expert Exam certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 75 questions

Which type of leads will receive a non-operational email?

A.

Marketable leads

B.

Marketing suspended leads

C.

Blacklisted leads

D.

Unsubscribed leads

How is Marketo different from an email service provider (ESP)?

A.

Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

B.

Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

C.

Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

D.

Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.

What will occur?

A.

The report will identify the first program status as a success and calculate based on that.

B.

The report will return a null value for cost per success.

C.

The report will identify the last program status as a success and calculate based on that.

D.

The report will return an error for cost per success.

A marketer wants to identify duplicate leads using the person’s full name instead of email address.

How can the marketer accomplish this task?

A.

Adjust the duplicate System Smart List filter value to Full Name

B.

Create a Smart List using the Full Name filter and the duplicate constraint

C.

Edit duplicate identification settings in the Admin panel

D.

Create a segment using Full Name

What is one difference between segmentations and smart lists?

A.

A lead can exist in multiple segmentations but not in multiple smart lists.

B.

Segmentations can be used to create dynamic content while smart lists cannot.

C.

Smart lists can be used as a filter option when creating an email program while segmentations cannot.

D.

Smart lists can be used in smart campaigns while segmentations cannot.

Which type of email can be sent without an unsubscribe link at the bottom?

A.

A monthly newsletter for clients

B.

An ongoing nurture for prospects

C.

An autoresponder for a webinar registration

D.

A trade show invitation for past attendees

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

A.

Add a custom column to the Program Performance Report.

B.

Use a custom tag as a filter on the setup tab of the Program Performance Report.

C.

Use a filter on the smart list of the Program Performance Report.

D.

Use the drill down feature of the Program Performance Report.

A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.

How should this update be done?

A.

Edit URL Settings

B.

Enable Personalized URLs

C.

Open URL Builder in Admin

D.

Generate a private preview URL

A marketing director is asked to email leads to invite them to a company event.

Which Program Channel Type should be used to register leads and host the event onsite?

A.

Tradeshow Channel

B.

Email Blast

C.

Roadshow Channel

D.

Webinar Channel

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

A.

All leads in the program with an engagement score higher than 5.

B.

All leads who have not exhausted content in the entire program.

C.

All leads who have exhausted content in the entire program.

D.

All leads who are in the first stream of the program.

The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

A.

Add A/B Test

B.

Schedule

C.

New Email

D.

Edit Smart List

Which two behaviors can be tracked with Munchkin code? (Choose two.)

A.

Web page visits

B.

Web page clicks

C.

Social media activity

D.

Web page bookmarks

E.

Average time spent on site

A company has never done lead scoring before and wants to build a scoring model.

Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

Answer options may be used more than once or not at all.

Which field should a marketer use to pause emailing to a lead?

A.

Email Suspended

B.

Unsubscribed

C.

Marketing Suspended

D.

Blacklisted

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

A.

The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.

B.

All attributes will be updated.

C.

The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.

D.

The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead’s score to 0.

In which two ways can this be done? (Choose two.)

A.

Set up a list called “reset leads score to 0” and add the lead to that list.

B.

Do nothing because unsubscribing automatically resets the score to “0”.

C.

Mark the lead as marketing suspended because that will automatically change the score to “0”.

D.

Set up a batch smart campaign with a flow action step to change the score to “0”.

E.

Change the score manually to 0 on the Lead Details page.

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

A.

Email templates

B.

Tokens

C.

Segmentation

D.

Smart Lists

In which two ways can a marketer avoid a spamtrap? (Choose two.)

A.

Establish a direct Opt-in process for all leads

B.

Email leads who have been inactive for more than 6 months

C.

Purge the database of inactive leads

D.

Purchase lists from data vendors

A marketer has a global form that is used on five white-paper landing pages.

How can the marketer determine which leads filled out the form on a specific landing page?

A.

Create a Landing Page Performance Report

B.

Create a smart list using the filter “Visited Web Page” with the constraint of “Form = True”

C.

Create a smart list using the filter “Filled out form” with the constraint of “Web Page”

D.

Create a form submission list in the Design Studio

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Total 75 questions
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