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C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Free Practice Exam Questions (2025 Updated)

Prepare effectively for your SAP C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 89 questions

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

A.

Change the attribute label in the Manage Your Solution app.

B.

Choose the relevant data source for the segmentation object and add the desired attribute label

C.

Change the attribute label directly in the Segmentation Models app.

D.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe

How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

A.

Build a dynamic target group and assign it as a target group in the campaign designer.

B.

Build a static target group and assign it as a target group in the campaign designer.

C.

Build a control group and assign it as a target group in the campaign designer.

D.

Build a live target group and assign it as a target group in the campaign designer.

In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Contact and Corporate Account

C.

Marketing: Interactions

D.

Marketing: Contact

You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

A.

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

B.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

C.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

D.

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

Which out-of-the-box actions are available for campaigns?

A.

Create a call list in SAP CRM

B.

Create an opportunity in SAP Cloud for Customer.

C.

Create a lead in SAP CRM.

D.

Create a lead in SAP Cloud for Customer

E.

Create an opportunity in SAP CRM.

You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

A.

Provide a training set that contains only contacts from the specific countries and regions.

B.

Add an applicable scope for the relevant countries and regions.

C.

Assign a specific target group with those countries and regions to the target object

D.

Use Segmentation to select relevant countries and region.

Which of the following business objects can be used to activate the approval process? Note: There are 3 correct answers to this question.

A.

Segmentation models

B.

E-mail template

C.

Campaign

D.

Target group

E.

Marketing plan

You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?

A.

Contact profile

B.

Corporate account list

C.

Contact list

D.

Segmentation models

You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?

A.

Communication Scenario

B.

Communication User

C.

Communication System

D.

Communication Arrangement

What application lets you create target groups based on selected attribute values?

A.

Segmentation Configuration

B.

Predictive Studio

C.

Score Builder

D.

Segmentation Modeling

You need to create a new custom report that contains information from two different data sources. Which apps would you use to create this?

A.

Import DataCustom Analytical QueriesExport Software Collection

B.

Custom CDS ViewsView BrowserExport Software Collection

C.

Custom CDS ViewsCustom Analytical QueriesExport Software Collection

D.

Import DataView BrowserExport Software Collection

According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct answers to this question.

A.

Define marketing approvals.

B.

Decide which APIs will be used and when.

C.

Define the campaign templates

D.

Define origins and a matching strategy.

E.

Draw an overview picture of your system landscape.

How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

A.

By grouping marketing objects, such as programs and campaigns

B.

By allocating budget for marketing activities and plan budgets

C.

By triggering up-selling to higher valued product bundles

D.

By running campaigns to prolong contracts

When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note:There are 2 correct answers to this question.

A.

Use standard interaction types where possible.

B.

Use the same interaction types for the same events.

C.

Load master data and transactional data in one package for a given API.

D.

Load interactions before creating the respective contacts.

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

A.

Marketing: Corporate Account

B.

Marketing: Interaction Product

C.

Marketing: Interaction

D.

Marketing: Contact

E.

Marketing: Product Category

You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?

A.

BI Admin

B.

Application Creator

C.

System Administrator

D.

System Owner

Your customer is already live and requires a new key performance indicator (KPI) in segmentation. Which apps would you use to do this?

A.

Import DataSegmentation ConfigurationExport Software Collection

B.

Add Custom ViewMarketing ExtensibilityExport Software Collection

C.

Add Custom ViewSegmentation ConfigurationExport Software Collection

D.

mport DataMarketing ExtensibilityExport Software Collection

You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct answers to this question.

A.

As soon as one contact enters a No-branch, the contact cannot move back to the corresponding Yes-branch.

B.

You can merge branches in the Campaign Designer irrespective of the e-mail sent in the original branches.

C.

As soon as one contact enters a No-branch, the contact can move back to the corresponding Yes-branch.

D.

Merged branches are always combined with an OR condition.

Which features are available for both public and private budget plans in the Budget Plans application? Note: There are 3 correct answers to this question.

A.

Showing and using a reference measure

B.

Exporting planning data to file

C.

Publishing budget plans

D.

Adjusting a planned budget and showing a planned budget by media type

E.

Allocating budget

You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct answers to this question.

A.

Items of interest

B.

Product categories

C.

Sales order interactions

D.

Product master data

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Total 89 questions
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