Advanced-Cross-Channel Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam Free Practice Exam Questions (2025 Updated)

 Einstein Web Recommendations Scope:

Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.

 What Can Be Recommended:

A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.

B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.

C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.

 Why A, B, and C Are Correct:

Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.

Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.

Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.

Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.

Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.

Detailed Steps Within Workspace Settings:

Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.

Notification Settings:Within "Workspace Settings," you look for a section related to "Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.

Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.

Why Other Options Are Incorrect:

A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.

C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.

D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.

"Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.

In Summary:

Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.

 Inbox Messages:

Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).

Persistence:They remain in the inbox until the user deletes them or the message expires.

Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.

 In-App Messages:

Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.

Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.

Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.

 Key Differences Summarized:

Storage:Inbox messages are stored; in-app messages are not.

Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.

Persistence:Inbox messages persist; in-app messages are transient.

 Why Other Options Are Incorrect:

B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.

C:Both inbox and in-app messages can be used on both iOS and Android platforms.