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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP25) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP25) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 196 questions

Which of the following are correct connection options for Marketing and CRM connector in CDP (Choose 2)

A.

MultipleCRM Orgs & One Marketing Cloud Enterprise Account to same CDP org.

B.

One CRM Org & One Marketing Cloud Enterprise Account to the same CDP org

C.

Multiple CRM Orgs & Multiple Marketing Cloud Enterprise Accounts the same CDP Org

D.

One CRM Org & Multiple Marketing Cloud Enterprise Account to the same CDP Orgm

Which authentication type is supported for Cloud File Storage activation target?

A.

Using encrypted username and password

B.

Using access and secret keys

C.

Usingprivate key certificate

D.

Using JWT token

What is the process called of Cleaning, Deduplicating, Merging data into a single ID?

A.

Data Unification

B.

Data Mining

C.

Data Cleansing

Which two frequency options are available when ingesting Marketing Cloud Data Extensions?

A.

15minutes

B.

24 hours

C.

60 minutes

D.

12 hours

Data from which object will be deleted when processing a Data Deletion or Right to be

forgotten request

A.

Individual and all related entities in data model

B.

Individual, all related entities indata model and mapped datastreams

C.

Unified individual, all related entities in data model and mapped data streams

D.

Unified individual and all related entities in data model

What should a Marketer do first when implementing Salesforce CDP?

A.

Manage Consent

B.

Identify Data Sources

C.

Obtain Cross-organizational buy-in

D.

Identify Activation Targets

Which operator can be used to find individuals whose loyalty is gold, platinum or

higher?

A.

Is In

B.

Is between

C.

Is less than or equal to

D.

Is greater than

Which data type is collected by a company that does not have any direct relationship with

the customer?

A.

Partner data

B.

First party data

C.

Second party data

D.

Third party data

Which are the following actions can be applied to a previously created segment? (Choose 3)

A.

Deactivate

B.

Copy

C.

Reactivate

D.

Delete

E.

Export

What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?

A.

Profile API

B.

Query API

C.

Calculated Insights API (Doubt)

D.

Metadata API

Which permission set needs to be added to the salesforce CRM object to be

available in Salesforce CDP

A.

Salesforce CDP external connector

B.

Salesforce External Integration

C.

Salesforce CDP Salesforce Connector Integration

D.

Salesforce External Connector

What programming language is used to configureCalculated Insights

A.

Python

B.

DCL

C.

SOQL

D.

ANSI SOQL

Which of the following objects or fields are supported for ingestion using the Salesforce CRM connect

A.

Standard Big Objects

B.

Standard Objects

C.

Custom Big Objects

D.

Classic Encrypted Fields

E.

Custom Objects

How can a marketer change attribute names to match personalization in an Activation Target?

A.

Update field names in data model

B.

Set preferred attribute names when configuring activationtarget

C.

Update attributes names in the data stream configuration

D.

Set preferred attribute names when configuring activation

What three things happen when an admin clicks on identity resolution deletion?

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

The purchase order number field is specified as text. What value will be segmenting on 0852

retrieve?

A.

Purchase order number will be NULL

B.

Purchaseorder number 852

C.

Purchase order number 0852

D.

Purchase order number 852 and 0852

Which two Interaction Studio features are updated with activation from Salesforce CDP?

A.

Event Data

B.

Segments

C.

Promotions

D.

Profile Attributes

What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)

A.

Containers

B.

Database Expression Operators

C.

Attribute Library

D.

Streaming Insights

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Total 196 questions
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