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Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP25) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Customer-Data-Platform Salesforce Customer Data Platform (CDP) Exam (SP25) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 196 questions

What are the two options for the publishingschedule of segments?

A.

Don’t Refresh

B.

Data Stream schedule

C.

12 or 24 hrs

D.

Activation schedule

Where activated Segments found in Marketing Cloud?

A.

Salesforce Data Extensions

B.

Standard DE

C.

Filtered DE

D.

Shared DE

What are the two benefits of using Calculated Insights compared to Segmentation Criteria?

A.

It creates reusable content

B.

Performs complex queries across multiple objects.

C.

Simple logic on row-based operations

D.

Friendly drag & drop interface

How many CRM orgs can be connected to CDP instance?

A.

5

B.

10

C.

20

D.

Nohard limit

What are 2 options to stop a segment from publishing?

A.

Disable

B.

Skip

C.

Unpublish

D.

Delete

When activating onUnified Individual which three attributes are automatically included?

A.

Contact address

B.

Email SK

C.

Contact phone number

D.

Contact ID

E.

Contact email address

Options to load company's external customer management data in nearly real time

A.

CRM connector

B.

Bulk load through S3 bucket

C.

Ingestion API

D.

MuleSoft Connector

E.

Custom Connector

What is the process of merging,cleaning and deduplicating data to a single ID mapped back to a person?

A.

Data Visualization

B.

Data Unification

C.

Data Cleansing

D.

Data Mining

Which Salesforce CDP use case drives acquisition of new customers based on first party data?

A.

Universal Suppression across known channels

B.

Loyalty Segmentation

C.

Prospective Look-a-Likes with paid media

D.

Post-purchase

Which two steps are required when configuring a Marketing Cloud activation?

A.

Select an Activation Target

B.

Select Contact Points

C.

Add Additional Attributes

D.

Select Activation Membership

What is the cardinality between individual and contact point objects?

A.

One to one

B.

Many to one

C.

Many to many

D.

One to many

When using the Cloud Storage data stream ingestion where doesSalesforce CDP ingest from?

A.

Customer provided S3 bucket

B.

Salesforce provided S3 bucket

C.

Salesforce Information Model

D.

Any external cloud storage with a restful API

What are the two file type options for activation for Cloud Storage?

A.

.json

B.

.csv

C.

.zip

D.

.xls

What is the recommendation for activation when multiple data sources are brought into CDP?

A.

Activate on Individual

B.

Do not use Identity Resolution

C.

Use Identity Resolution and activate on Unified Individual

D.

Activate based on source identifiers

Whatcan cause a published schedule to be skipped?

A.

Segment criteria is not correct

B.

Activation schedule is paused

C.

Segment has 0 records

D.

Too manyschedules at same time

How can the records in a Data Stream object be updated?

A.

Using API

B.

Using Data Explorer

C.

Using the edit Data Stream feature

D.

Using a new source file

A marketer needs tocreate several segments with similar filter criteria for multiple brands.

How can marketer create these segments as efficiently as possible?

A.

Use and attribute filter feature in activation

B.

Create a segmentand clone via API for each brand

C.

Create a reusable container block with common criteria

D.

Create a segment and copy for each brand.

What are two ways a marketing user can incorporate a campaign code from an external (…) bucket?

A.

Include campaign code into the filename specification

B.

Include campaign code into the activation name

C.

Include campaign code into the segment name

D.

Include campaign code into the activation description

Which of the following are characteristics of Formulas? (Choose 2)

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusablecontent

D.

Attribute updated regularly

Salesforce CDP supportsthese content file formats?

A.

.txt

B.

.csv

C.

.tsv

D.

.json

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Total 196 questions
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