MCE-Dev-201 Salesforce Certified Marketing Cloud Engagement Developer Free Practice Exam Questions (2025 Updated)

Regarding Populations in Contact Builder:

Populations need to be added to an Attribute Group (B) - This is necessary to define the relationship between the population and the associated data extensions and attributes.

No more than three Populations should be created (C) - Creating more than three populations can lead to performance issues and complexity in managing contacts.

A 401 Unauthorized HTTP status message indicates that the request was not authenticated properly. This error commonly occurs when the access token is missing, invalid, or expired.

Access Token Issues: The most common cause of a 401 error in REST API requests is related to the access token. The request must include a valid access token in the authorization header.

Example Authorization Header: Authorization: Bearer YOUR_ACCESS_TOKEN

Salesforce API Access Tokens

Using the RaiseError AMPscript function allows a developer to handle errors when necessary data for building an email is missing. The possible outcomes of using this function include:

The send fails (A) - The entire email send can be stopped if a critical error is encountered.

The email is not sent to the particular subscriber (B) - The send can be aborted for specific subscribers who do not have the necessary data.

In AMPscript, the valid syntax for comments is /* comment */. This allows you to add comments within your AMPscript code for documentation or clarification purposes.

Salesforce AMPscript Syntax Guide

A developer would use the LookupRows function instead of the Lookup AMPscript function to return a complete rowset from the data extension (A). The LookupRows function retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, the Lookup function retrieves only a single field value from the first row that matches the specified criteria.

Exclusion Scripts are used to exclude subscribers from email sends based on specific criteria. This functionality can be applied in various sending scenarios within Salesforce Marketing Cloud.

Journey Builder Send Email Activity: In Journey Builder, exclusion scripts can be applied to Email Activities to ensure specific subscribers are excluded based on the business rules.

Salesforce Journey Builder Email Activity

Content Builder Send Flow: When sending emails through Content Builder, exclusion scripts can be used to filter out subscribers who meet the exclusion criteria.

To secure a CloudPage and its elements (such as images) using SSL, a single SSL certificate can be used if both the CloudPage and the images are hosted under the same domain. This SSL certificate ensures that all content served from that domain is encrypted and secure.

Salesforce SSL Certificates

The operational order of the Contact Delete process for Marketing Cloud is as follows:

Delete initiated - The process begins when the contact delete request is initiated.

Suppression phase - During this phase, the contacts are marked for deletion and are suppressed from further communications.

Final Deletion - The contacts are permanently deleted from the system.

To optimize the performance when retrieving a large number of rows from a Data Extension via the API:

Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.

Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.

To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:

%%=DateAdd(Data_Enrolled, -1, 'H')=%%

This function subtracts one hour from the 'Data_Enrolled' date and time.

To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the _Job and _Sent system data views on the JobID field and filter by the EmailName field using a LIKE condition.

Join Condition: The correct join condition between _Job and _Sent is ON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.

EmailName Filter: We use J.EmailName LIKE 'TEST%' to filter for emails whose names start with "TEST".

SELECT * FROM _Job J INNER JOIN _Sent S ON J.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'

Salesforce Marketing Cloud System Data Views

Regarding Contacts and Subscribers in Salesforce Marketing Cloud:

Each Subscriber is also a Contact (C) - In Marketing Cloud, a Subscriber is a type of Contact that is specifically associated with the Email channel.

A Contact is subscribed to a specific channel (D) - A Contact can be subscribed to one or more channels, such as Email, Mobile, or Web, within Marketing Cloud.

To optimize a SQL Query Activity in Automation Studio that is experiencing timeouts, the developer should use intermediate tables to break queries into smaller parts (B). This approach helps in managing complex queries by breaking them down into smaller, more manageable steps, thus reducing the likelihood of timeouts.

To aggregate monthly energy usage data stored in variables for each month, you should use the ADD function in AMPscript to sum up the values. The ADD function can be nested to handle multiple values.

AMPscript Example:

%%[ SET @total = ADD(@jan, ADD(@feb, ADD(@mar, @apr))) ]%%

Salesforce AMPscript Functions - ADD

For pushing real-time updates to a data extension, the following API options are available:

Use the DataExtensionObject SOAP object (A) - This object allows you to perform various operations such as insert, update, and delete on data extensions through SOAP API calls.

Use the DataExtension SOAP object (C) - Similar to DataExtensionObject, this object provides capabilities to manage data extensions and their records via SOAP API.

These APIs allow for real-time interaction with data extensions, making them suitable for updating the product catalog.

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.

Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

Example:

ampscript

Copy code

%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%

Salesforce AMPscript Functions for Tracking

If the email send's tracking information is not available in Sales Cloud, the next step is to confirm that the audience was a Salesforce Data Extension containing the appropriate Salesforce ID (SFID).

Salesforce Data Extension: Ensure that the data extension used for the send is a Salesforce Data Extension that includes the appropriate SFID for each subscriber. This is crucial for the integration to correctly match the tracking data with the Salesforce records.

Salesforce Marketing Cloud Connect Troubleshooting