MCE-Dev-201 Salesforce Certified Marketing Cloud Engagement Developer Free Practice Exam Questions (2025 Updated)

To build out a series of CloudPages that will interact with several REST APIs, the developer should use SSJS (Server-Side JavaScript) (C). SSJS is supported in Marketing Cloud and provides robust capabilities for interacting with external APIs, handling HTTP requests, and processing data.

To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use the AMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.

Example usage:

rectTo(@url)=%%">View Your Information</a>

This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.

To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.

To successfully create a TriggeredSend object using AMPscript's API functions to send a confirmation email when an email is texted into their shortcode, the following objects are required:

Subscribers (A) - Represents the individual recipients who will receive the triggered email.

TriggeredSendDefinition (B) - Defines the parameters of the triggered send, including the email to be sent and the associated attributes.

To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use the BeginImpressionRegion AMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.

To define a filename pattern that matches files starting with the current month and day, you can use the %%MMDD%% pattern and the "Begins With" operator.

%%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.

Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.

Salesforce File Drop Automations

The Balance field is a text field and contains the value "S6.96", which is a string. The IF statement is comparing a string with a numeric value (6.00). Since the operands are not of the same data type, this can yield unintended results. To correctly compare the balance, the string should be converted to a numeric value.

Example:

%%[ SET @Balance = "6.96" /* Simulating text field value */ IF (Value(@Balance) > 6.00) THEN SET @Result = 'Balance is more than $6.00' ENDIF ]%%

Salesforce AMPscript Data Types and Conversion

When creating relationships in Data Designer, it's essential to link the Contact ID to the Subscriber Key. The Contact ID in Marketing Cloud represents a unique identifier for contacts across various data sources, and linking it to the Subscriber Key ensures accurate data mapping and integration.

Salesforce Data Designer

Transparent Data Encryption (TDE) is designed to protect data at rest by encrypting the underlying storage of the database. This method ensures that data is encrypted on disk to prevent physical data theft while allowing it to remain accessible to authorized users within the system.

Salesforce Transparent Data Encryption

In AMPscript, to create a FOR loop that populates HTML table rows, the developer should place the FOR keyword before the tag. This ensures that each iteration of the loop creates a new table row with the appropriate data.

Example:

<title> %%[ FOR @i = 1 TO RowCount(@TargetDE) DO ]%% %%=Field(Row(@TargetDE, @i), "FieldName")=%% %%[ NEXT @i ]%% </title>

The Contact Delete feature can be used within an Enterprise 2.0 account from the Parent account (B). This ensures centralized management and compliance with organizational data governance policies.

When importing data files to Marketing Cloud, the supported file encryption options are:

PGP encryption (A) - Pretty Good Privacy (PGP) encryption is supported for securing files.

AES encryption (D) - Advanced Encryption Standard (AES) encryption is also supported for file security.

To include Server-Side JavaScript (SSJS) in an email message, you need to use the <script> tag with the runat="server" attribute. This ensures that the script runs on the server side before the email is sent.

<script runat=server></script>: This is a valid way to include SSJS in an email. It specifies that the enclosed code should be executed on the server.

<script runat="server"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script>

Salesforce SSJS Documentation

<script runat=server language=javascript></script>: This is another valid syntax. It specifies that the code within the script tag is JavaScript and should run on the server.

<script runat="server" language="javascript"> Platform.Load("Core","1"); var rows = Platform.Function.LookupRows("DataExtensionName", "EmailAddress", "example@example.com"); </script>

To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use the requestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.

The Output function in AMPscript is used to include the result of interpreted code within a code block in the rendered content. This function ensures that the evaluated result of the code is included directly where the Output function is called.

Example:

ampscript

Copy code

%%[ SET @message = "Hello, World!" ]%% %%=Output(@message)=%%

Salesforce AMPscript Output Function

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use the ParseJSON (B) function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

var jsonString = '{"key1":"value1", "key2":"value2"}'; var jsonObject = Platform.Function.ParseJSON(jsonString);

To alternate the background color of rows in an HTML table using AMPscript, the MOD function can be used to determine if the row number is odd or even.

MOD Function: The MOD function returns the remainder of a division operation. By using MOD(@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.

AMPscript Example:

%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2) == 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% %%[ NEXT @i ]%%

Salesforce AMPscript Functions

To optimize the performance when retrieving a large number of rows from a data extension via the API, the following solutions can be used:

Use the REST API instead of the SOAP API (A) - The REST API generally offers better performance for data retrieval operations compared to the SOAP API.

Use the ContinueRequest feature (C) - This feature allows for the pagination of results, enabling the retrieval of large datasets in manageable chunks.