Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud ConsultantSFMCExam (SP25) Free Practice Exam Questions (2025 Updated)

To enable sending emails from a new domain (comms.nto.com.au) for Australian customers without impacting deliverability, Northern Trail Outfitters (NTO) must implement anadditional Sender Authentication Package (SAP).

Sender Authentication Package (SAP): An SAP is a Marketing Cloud feature that authenticates a custom sending domain (e.g., comms.nto.com.au) to ensure emails are sent from a verified domain, improving deliverability and brand trust. It includes:

DomainKeys Identified Mail (DKIM): Signs emails to verify the sender’s identity.

Sender Policy Framework (SPF): Validates the sender’s IP address.

Domain-based Message Authentication, Reporting, and Conformance (DMARC): Enforces authentication policies to prevent spoofing.

Why it’s needed:

Using a new domain without proper authentication risks emails being marked as spam or rejected by email providers, impacting deliverability.

An SAP ensures that the new domain (comms.nto.com.au) is fully authenticated and aligned with email best practices, maintaining NTO’s sender reputation.

Implementation: NTO must purchase an additional SAP for the new domain, configure DNS records (DKIM, SPF, DMARC), and associate the domain with their Marketing Cloud account.

Why the other options are incorrect:

B. An additional IP address: A new IP address is not required for sending from a new domain. IPs are tied to the sending infrastructure, not the domain. Using a new domain with an existing IP is standard practice, provided the domain is authenticated via SAP.

C. An additional private domain: A private domain in Marketing Cloud is used for link wrapping and image hosting, not for sending emails. It does not address sender authentication or deliverability for the From address.

D. Register the new domain in Setup’s From Address Management: While registering the domain in From Address Management is a step in configuring the sending domain, it alone does not provide the full authentication (DKIM, SPF, DMARC) required to maintain deliverability. An SAP is needed to complete the setup.

Exact Extract from Salesforce Documentation:

Sender Authentication Package: "A Sender Authentication Package (SAP) authenticates a custom domain for sending emails, ensuring compliance with SPF, DKIM, and DMARC standards to maximize deliverability and protect your brand reputation."(Source:Salesforce Help - Sender Authentication Package)

Domain Setup for Deliverability: "To send emails from a new domain without impacting deliverability, configure a Sender Authentication Package to authenticate the domain and update DNS records for SPF, DKIM, and DMARC."(Source:Salesforce Help - Email Deliverability Best Practices)

When configuring a sending domain for SAP (Sender Authentication Package), you need to know:

If the company allows delegation of subdomains to a third party (Marketing Cloud).

Whether they can modify the DNS entries (important for setting up SPF, DKIM, and CNAME records).

Options A and C incorrectly imply that Salesforce/Marketing Cloud will update or post files directly, but typically, DNS configuration must be done by the customer’s IT team.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Domain Delegation for Marketing Cloud

→ "Delegation of subdomains to Salesforce is often required if Marketing Cloud is to manage the domain authentication setup."

Source: Salesforce Help – Sender Authentication Package DNS Requirements

→ "Customers must be able to add and manage DNS records, including TXT, CNAME, and MX records, to complete the domain branding process."

To enable a web form to upsert rows into a Marketing Cloud data extension via the REST API, the consultant must create aninstalled packagein Marketing Cloud with appropriate permissions. The correct approach is toensure the package scope includes Read and Write permissions for data extensions.

Installed Package Overview: In Marketing Cloud, an installed package is used to manage API integrations by providing a client ID and client secret for authentication. The package defines the scope of permissions for API operations, such as accessing or modifying data extensions.

Why Read and Write Permissions are needed:

Read: Allows the API to retrieve data from the data extension (e.g., to check for existing records during an upsert).

Write: Allows the API to insert or update records in the data extension (the upsert operation).

Implementation:

Create an installed package in Marketing Cloud Setup underPlatform Tools > Installed Packages.

Add an API integration component (e.g., Server-to-Server or Web App) and configure the scope to includeData Extensions: Read, Write.

Provide the client ID and client secret to the web developer team to authenticate API calls securely.

Why the other options are incorrect:

A. Enable the package for all business units in the Marketing Cloud account: While enabling the package for all business units might be relevant in an Enterprise 2.0 account, it is not the primary requirement. The focus is on ensuring the correct permissions (Read and Write) for the data extension, not necessarily enabling it across all business units unless specified.

B. Create a separate installed package for each individual web form: Creating separate packages for each web form is unnecessary and inefficient. A single package with the appropriate scope can handle multiple API integrations, including multiple web forms, as long as the permissions are correctly configured.

C. Instruct the web team to store the client ID and secret in the client-side code: Storing the client ID and secret in client-side code (e.g., JavaScript in the browser) is a security risk, as it exposes sensitive credentials to end users. Instead, these credentials should be stored securely on the server-side and used in server-to-server API calls.

Exact Extract from Salesforce Documentation:

Installed Packages for API Integration: "Create an installed package to generate a client ID and client secret for API integrations. Specify the scope of permissions, such as Data Extensions Read and Write, to control what the integration can access."(Source:Salesforce Help - Create an Installed Package)

Data Extension API Permissions: "To upsert rows into a data extension via the REST API, the installed package must include Read and Write permissions for Data Extensions to allow retrieving and modifying records."(Source:Salesforce Developer - REST API Data Extension Endpoints)

To efficiently pull in relational data during a journey without overloading the initial entry payload, marketers should use Data Relationships. These relationships allow Journey Builder to dynamically reference related records during a Decision Split, Lookup, or Wait Until Activity without needing to duplicate all the information at entry.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Data Relationships in Contact Builder

→ "Data Relationships define how different data extensions relate to each other and allow Journey Builder to reference external data dynamically during a contact’s journey."

Source: Salesforce Help – Journey Builder Best Practices

→ "Use Contact Builder data relationships to reference additional information without overloading entry events."

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✅Comprehensive and Detailed Explanation: The Blockout Window in MobileConnect prevents SMS messages from being sent during specified hours, automatically holding messages for delivery until after the blockout period or discarding them based on configuration. It directly addresses the need to prevent delivery during nighttime hours.

❌Why Other Options Are Incorrect:

A and B: These are manual data management activities, not real-time or dynamic enough for Journey-based sends.

C: Journey Goals relate to achieving a Journey outcome, not message send timing.

Exact Extract: Salesforce Help:MobileConnect Blockout Windows

"Use Blockout Windows to prevent SMS message delivery during certain times. Blocked messages can be discarded or queued for later delivery."

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Comprehensive and Detailed Explanation:

The correct answer is C — Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

With Marketing Cloud Connect, the Case object can be synchronized into Marketing Cloud.

You can apply filters based on fields like "Contact Me = True" directly within Journey Builder or Automation Studio without manually importing reports.

❌Why others are wrong:

A: Journey Builder doesn't handle direct data imports from Service Cloud.

B: Manual imports and Filter Activities are unnecessary when synchronized data is available.

D: Import Wizard processes are manual and not scalable for ongoing automated campaigns.

Exact Extract from Salesforce Official Documentation:

Salesforce Help — Synchronized Data Extensions:

"Synchronized Data Extensions allow you to bring Salesforce object data (such as Cases) into Marketing Cloud for use in segmentation, filtering, and journeys without manual imports."

(Source:https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_extensions.htm )