Media-Cloud-Consultant Salesforce Media Cloud Consultant Exam Free Practice Exam Questions (2025 Updated)

When a consultant wants to see analytical insights during the creation of a media plan in Advertising Sales Management (ASM), using Marketing Cloud Intelligence is the appropriate choice. Marketing Cloud Intelligence (formerly known as Datorama) provides comprehensive analytics and insights capabilities, enabling users to visualize and analyze data effectively. Through its integration with ASM, consultants can leverage these analytical insights to make informed decisions about media placements, optimizing ad sales strategies and improving campaign performance.References:https://www.salesforce.com/products/marketing-cloud/intelligence/

Out-of-the-box Media Cloud supports Linear (TV, radio) and Digital media types for planning. Print and Event media types typically require customization or are handled separately.

When integrating Media Cloud with the Google Ad Management platform and needing to specify the callout URL, a consultant should create a Named Credential (D) in Salesforce. Named Credentials provide a secure way of storing and referencing authentication details and endpoint URLs for external services, thereby simplifying the setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.References:

https://help.salesforce.com/articleView?id=sf.named_credentials_about.htm

https://www.salesforce.com/products/media-cloud/overview/

For a home store wanting to advertise their products on a TV channel owned by a publishing company, the media plan should include the "Linear" channel (B). Linear advertising refers to traditional TV commercials broadcasted across scheduled programming. This is the most appropriate channel for TV-based advertising, as opposed to Out of Home (OOH), which relates to billboards and public displays, Print, which involves newspapers and magazines, and Digital, which encompasses online and social media platforms.References:

https://www.salesforce.com/products/media-cloud/overview/

https://help.salesforce.com/

The Quote object serves as the core representation of a media plan in ASM. Quotes capture the details of proposed ad buys and are central to sales processes. The Media Plan object is more of an extension or custom entity, but Quotes remain the foundational object.

Before testing the Google Ad Manager (GAM) integration with Advertising Sales Management (ASM), it's necessary to configure Salesforce to securely connect to GAM. Adding the GAM URL as a new Content Security Policy (CSP) trusted site allows Salesforce to safely interact with GAM content, while creating a new named credential to store the GAM endpoint securely manages the authentication details required for the integration. These steps ensure that the connection between Salesforce and GAM is secure, reliable, and conforms to Salesforce's security standards.References:https://help.salesforce.com/

When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.

The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.

In Salesforce Media Cloud, the account object can be customized to represent different entities involved in the media and advertising ecosystem. The three record types for the account object include: Agency Account (A), Advertiser Account (B), and Publisher Account (C). These record types help in organizing and managing relationships and interactions with various stakeholders in the advertising process, such as agencies that represent advertisers, the advertisers themselves who are the clients looking to promote their products or services, and publishers who own the media space where the ads are displayed.References:

https://help.salesforce.com/

https://www.salesforce.com/products/media-cloud/overview/