Salesforce-AI-Specialist Salesforce Certified AI Specialist Exam Free Practice Exam Questions (2025 Updated)

To understand multiple real-world user utterances and ensure the correct action is selected before activating a custom copilot action, the recommended tool is Copilot Builder. This tool allows AI Specialists to design and test conversational actions in response to user inputs, helping ensure the copilot can accurately handle different user queries and phrases. Copilot Builder provides the ability to test, refine, and improve actions based on real-world utterances.

Option C is correct as Copilot Builder is designed for configuring and testing conversational actions.

Option A (Model Playground) is used for testing models, not user utterances.

Option B (Einstein Copilot) refers to the conversational interface but isn't the right tool for designing and testing actions.

References:

Salesforce Copilot Builder Overview: https://help.salesforce.com/s/articleView?id=sf.einstein_copilot_builder.htm

Context of the Question

When an Agent (e.g., Agentforce or a similar generative AI assistant in Salesforce) cannot understand a user’s request or fails to locate the requested information, it should provide a coherent fallback.

Fallback / Error Handling in Agentforce

Preconfigured or “Fallback” Message: Typically, within the setup of any AI assistant, admins define a fallback or “failure” response. This message can be tailored to each action type or scenario (e.g., “No data found,” “Sorry, I didn’t get that—please try again,” etc.).

Why Not an Automatically Generated Error Message? (Option A) AI assistants rarely show raw system error messages; they generally display friendly, standardized messages.

Why Not a Purely Generic “Rephrase” Message? (Option B) Although an agent might prompt the user to rephrase, Salesforce best practices are to configure a fallback response or fallback action that aligns with the brand and the context. This is typically a “preconfigured message based on the action type.”

ConclusionBecause the assistant uses a preconfigured fallback that is set up in the environment (for example, in the agent’s or domain’s settings), the correct choice is Option C.

Salesforce AI Specialist References & Documents

Salesforce Pilot / Agentforce Setup DocumentationExplains how to configure a fallback or default message when the AI cannot fulfill a user’s request.

Salesforce AI Specialist Study GuideDetails best practices for AI-driven assistants and how fallback scenarios are handled with preconfigured messages.

Action Instructions are critical for defining how a custom Agent action should be executed, ensuring alignment with the intended user experience. They provide step-by-step guidance to the bot or LLM on logic, data handling, and integration workflows, directly impacting how users interact with the action. For example, clear instructions prevent errors in API calls or data processing, ensuring seamless interactions.

Salesforce documentation states that poorly defined instructions lead to mismatched expectations, while well-structured instructions ensure the action behaves predictably. This aligns with delivering a consistent user experience.

A refers to user invocation, which is handled by dialogue flows, not instructions.

B is incorrect because the LLM selects actions based on context/intent, not instructions.

Einstein Call Summaries is the best option for this scenario because it leverages Salesforce's AI capabilities to automatically summarize key details of video or voice calls. It includes details like deal terms, customer sentiments, follow-up tasks, and other crucial information. This feature is designed to help sales teams focus on their strategies rather than taking extensive manual notes during conversations.

Einstein Call Summaries: Automatically generates summaries for calls, identifying critical points such as next steps and follow-ups, enhancing efficiency and understanding of deal progression.

Einstein Conversation Insights: While it provides insights into customer sentiment and engagement, it is more suited for analyzing patterns across conversations rather than summarizing specific call details.

Einstein Video KPI: Focuses on analyzing key performance indicators within video calls but does not offer summarization features needed for deal terms or sentiment tracking.

This feature ensures actionable insights are delivered directly into the Salesforce CRM, allowing sales managers to gain a concise overview without manually reviewing long recordings.

After modifying masked fields in Einstein's Trust Layer, the next important step is to test and confirm that the responses generated by prompts utilizing the newly masked data still meet quality standards. This ensures that masking sensitive information does not negatively impact the usefulness or accuracy of the AI-generated content. Thorough testing helps identify any issues in prompt performance that could arise due to masking, and adjustments can be made if needed.

Option B is correct because testing the effects of masking on AI responses is a critical step in ensuring AI continues to function as expected.

Option A (turning off and on the Einstein Trust Layer) is unnecessary after changing the masked fields.

Option C (turning on Einstein Feedback) allows for user feedback but is not a direct step following field masking modifications.

References:

Salesforce Einstein Trust Layer Overview: https://help.salesforce.com/s/articleView?id=sf.einstein_trust_layer.htm

For Einstein Sales Emails to generate personalized follow-up emails, it is crucial to ground the email content with the most up-to-date and accurate information. Grounding refers to connecting the AI model with real-time data. The most appropriate technique in this case is Ground with Record Merge Fields. This method ensures that the content in the emails pulls dynamic and accurate data directly from Salesforce records, such as lead or contact information, ensuring the follow-up is relevant and customized based on the specific record.

Record Merge Fields ensure the generated emails are highly personalized using data like lead name, company, or other Salesforce fields directly from the records.

Apex Merge Fields are typically more suited for advanced, custom logic-driven scenarios but are not the most straightforward for this use case.

Automatic grounding using Draft with Einstein is a different feature where Einstein automatically drafts the email, but it does not specifically ground the content with record-specific data like Record Merge Fields.

References:

Salesforce Einstein Sales Emails Documentation: https://help.salesforce.com/s/articleView?id=release-notes.rn_einstein_sales_emails.htm

Salesforce Einstein Copilot is designed to provide a conversational AI interface that can be utilized by different types of Salesforce users, such as developers, sales agents, and retailers. It acts as an AI-powered assistant that facilitates natural interactions with the system, enabling users to perform tasks and access data easily. This includes tasks like pulling reports, updating records, and generating personalized responses in real time.

Option A is correct because Einstein Copilot brings a conversational interface that caters to a wide range of users.

Option B and Option C are more focused on developing and training AI models, which are not the primary functions of Einstein Copilot.

References:

Salesforce Einstein Copilot Overview: https://help.salesforce.com/s/articleView?id=einstein_copilot_overview.htm

Einstein Copilot is designed to enhance user interaction within Salesforce by leveraging Large Language Models (LLMs) to process and respond to user inquiries. When a user submits a request, Einstein Copilot analyzes the input using natural language processing techniques. It then utilizes LLM technology to generate an appropriate and contextually relevant response, which is displayed directly to the user within the Salesforce interface.

Option C accurately describes this process. Einstein Copilot does not necessarily trigger a flow (Option A) or perform an HTTP callout to an LLM provider (Option B) for each user request. Instead, it integrates LLM capabilities to provide immediate and intelligent responses, facilitating a broad range of user requests.

References:

Salesforce AI Specialist Documentation - Einstein Copilot Overview: Details how Einstein Copilot employs LLMs to interpret user inputs and generate responses within the Salesforce ecosystem.

Salesforce Help - How Einstein Copilot Works: Explains the underlying mechanisms of how Einstein Copilot processes user requests using AI technologies.

Instructions: This is a core component of Custom Copilot Actions. Instructions tell the AI model what the action should do and how it should be executed. Clear and concise instructions are crucial for the action to function correctly and provide the expected outcome.

Let's look at why the other options are not the primary core component:

Output Types: While important for defining the kind of data the action produces, it's not the core defining element of the action itself.

Action Triggers: These determine when the action is initiated, but they don't define the core functionality of the action.

To gather the necessary data for populating the Latest Opportunities Summary custom field on the Account object with information from the three most recently opened opportunities, the AI Specialist should create a flow. A flow can be configured to query and retrieve the required opportunity records based on criteria such as their open date. Once the flow has gathered the necessary data, it can be used in a prompt template or other automation processes to populate the custom field on the Account record.

Option A is correct because creating a flow allows for dynamic data retrieval and control over the logic for selecting the most recent opportunities.

Option B and Option C do not provide sufficient control or data retrieval capabilities needed for this scenario.

References:

Salesforce Flow Documentation: https://help.salesforce.com/s/articleView?id=sf.flow.htm

The key reason for implementing Einstein Copilot is its ability to streamline workflows and automate repetitive tasks. By leveraging AI, Einstein Copilot can assist users in handling mundane, repetitive processes, such as automatically generating insights, completing actions, and guiding users through complex processes, all of which significantly improve operational efficiency.

Option A (Improving data entry and cleansing) is not the primary purpose of Einstein Copilot, as its focus is on guiding and assisting users through workflows.

Option B (Allowing AI to perform tasks without user interaction) does not accurately describe the role of Einstein Copilot, which operates interactively to assist users in real time.

Salesforce AI Specialist References:More details can be found in the Salesforce documentation: https://help.salesforce.com/s/articleView?id=sf.einstein_copilot_overview.htm

For no-code implementations, Prompt Builder allows AI Specialists to create prompt templates that dynamically ground responses in Salesforce CRM data (e.g., past purchases) and Data Cloud insights (e.g., product interests) without custom coding. The standard foundation model (e.g., Einstein GPT) can synthesize this data into summaries, leveraging structured and unstructured sources (e.g., email/phone transcripts). Fine-tuning (B) or custom models (C) require code and are unnecessary here, as the use case does not involve unique data patterns requiring model retraining.

Agent Analytics: This tool is specifically designed to provide usability insights for Salesforce agents. It tracks metrics like adoption rates, task completion times, and efficiency levels, helping organizations identify areas where agents excel or need additional support.

Agentforce Analytics: This term does not correspond to a recognized Salesforce feature.

Agent Studio Analytics: This is unrelated to analyzing agent usability, as it primarily supports customization or development features rather than providing analytics for adoption.

Thus, Agent Analytics is the correct recommendation as it offers actionable insights to drive agent adoption and productivity.

When a flow is invoked via a custom Agent action, its data access depends on the flow’s runtime configuration, not system mode by default. Salesforce flows can be configured to respect the running user’s permissions and sharing settings:

If the flow is set to "Run as the User Who Launched the Flow" (enabled in Flow Settings), it adheres to the user’s permissions, field-level security (FLS), and sharing rules.

Option C is incorrect because flows do not always run in system mode unless explicitly configured to do so.

Option A is misleading because "with sharing" is an Apex concept, not a flow setting. Flows use runtime settings like FLS and sharing enforcement.

References:

Salesforce Help: Flow Runtime and Security Context

Flow Settings: "Run with User Permission and Field-Level Security" ensures data access aligns with the user’s permissions.

Dynamic Grounding in the Einstein Trust Layer architecture ensures that large language model (LLM) prompts are enriched with organization-specific data (e.g., Salesforce records, Knowledge articles) to generate accurate and relevant responses. By dynamically injecting contextual data into prompts, it reduces hallucinations and aligns outputs with trusted business data.

Prompt Defense (A) focuses on blocking malicious inputs or prompt injections but does not enhance responses with organizational data.

Data Masking (B) redacts sensitive information but does not contribute to grounding responses in business context.

The "Create Close Plan" feature is designed to help sales reps by providing AI-generated strategies and steps specifically focused on closing deals. This feature leverages AI to analyze the current state of opportunities and generate a plan that outlines the actions, timelines, and key steps required to move deals toward closure. It aligns directly with the sales team’s need to meet quotas by offering actionable insights and structured plans.

Find Similar Deals (Option A) helps sales reps discover opportunities similar to their current deals but doesn’t offer a plan for closing.

Create Account Plan (Option B) focuses on long-term strategies for managing accounts, which might include customer engagement and retention, but doesn’t focus on deal closure.

Salesforce AI Specialist References:For more information on using AI for sales, visit: https://help.salesforce.com/s/articleView?id=sf.einstein_for_sales_overview.htm

For analyzing voice and video call records to gain insights into competitor mentions, coaching opportunities, and other key information, Call Explorer is the most suitable feature. Call Explorer, a part of Einstein Conversation Insights, enables sales teams to analyze calls, detect patterns, and identify areas where improvements can be made. It uses natural language processing (NLP) to extract insights, including competitor mentions and moments for coaching. These insights are vital for improving sales performance by providing a clear understanding of the interactions during calls.

Call Summaries offer a quick overview of a call but do not delve deep into competitor mentions or coaching insights.

Einstein Sales Insights focuses more on pipeline and forecasting insights rather than call-based analysis.

References:

Salesforce Einstein Conversation Insights Documentation: https://help.salesforce.com/s/articleView?id=einstein_conversation_insights.htm

For sales reps who need to draft personalized emails based on previous communications, the AI Specialist should recommend the Einstein Copilot Action: Draft or Revise Sales Email. This action uses AI to generate or revise email content, leveraging past successful communications to create personalized and relevant outreach to prospects or clients.

Find Similar Opportunities is used for opportunity matching, not email drafting.

Summarize Record provides a summary of customer data but does not directly help with drafting emails.

For more information, refer to Salesforce's Einstein Copilot documentation on standard actions for sales teams.

To enable personalized product recommendations using generative AI, the foundational step for Universal Containers (UC) is collecting and analyzing browsing data (Option C). Personalized recommendations depend on understanding user behavior, which requires structured data about their browsing history. Without this data, the AI model lacks the context needed to generate relevant suggestions.

Data Collection: UC must first aggregate browsing data (e.g., pages visited, products viewed, session duration) to build a dataset that reflects user preferences.

Data Analysis: Analyzing this data identifies patterns (e.g., frequently viewed categories) that inform how prompts should be structured to retrieve relevant recommendations.

Grounding in Data: Salesforce’s Prompt Templates rely on grounding data to generate accurate outputs. Without analyzing browsing data, the prompt template cannot reference meaningful insights for personalization.

Options A and D are incorrect because:

Universal recommendations (A) ignore personalization, which is the core requirement.

Writing a response script (D) addresses chatbot interaction design, not the accuracy of recommendations.

References:

Salesforce AI Specialist Certification Guide: Highlights the importance of grounding prompts in relevant data sources to ensure accuracy.

Trailhead Module: "Einstein for Developers" emphasizes data preparation as a prerequisite for effective AI-driven personalization.

Salesforce Help Documentation: Recommends analyzing user behavior data to tailor generative AI outputs in commerce use cases.