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E3 CIMA E3 Strategic Management Free Practice Exam Questions (2025 Updated)

Prepare effectively for your CIMA E3 E3 Strategic Management certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 280 questions

Organizations require resources to undertake a strategy and these can include physical, human, financial and intangible resources. However, alone they will not ensure Organizational success. For that, resources must be combined together to create competences.

 

The competences which form the basis of competitive advantage are things that an Organization is able to do and are very difficult for competitors to copy.

 

Which of the following describes this?

A.

Threshold competences

B.

Strategic competences

C.

Core competences

D.

Basic competences

As a Group Management Accountant you have been asked to explain the different types of change currently taking place within a number of the Group's subsidiaries.

Select the appropriate type of change for each of the descriptions below:

E is a company run by a well balanced Board of Directors. E is performing well, but is looking to reduce costs in the current year Which of the following activities would lack integrity'' Select ALL that apply.

A.

Telling potential customers that E's nearest competitor is in financial trouble when it is not.

B.

Hiring the grandaughter of the CEO on E's graduate recruitment scheme following an extensive interviewing process.

C.

Attempting to obtain a refund on items supplied by supplier S, on the false basis that the goods were damaged.

D.

Allowing customer H to be supplied with a slightly sub-standard product for a small agreed discount

E.

Reducing waste and inefficiencies across the company as appropriate.

VWX is a successful airline with a proven record in successfully exploiting the resources it obtains. Which of the following might create an additional Core Competence for VWX?

A.

Unique rights to operate from the most popular airport serving a capital city.

B.

Sufficient aircraft to operate a good timetable.

C.

A market with more passengers than the existing airlines can satisfy.

D.

The airline operations that operate below the level of middle management.

'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.

Which of the following statements is NOT a valid statement with regard to 'big data'?

A.

'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.

B.

As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.

C.

The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.

D.

Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.

Company RR operates in the finance sector. It is experiencing increasing delays in approving loan applications, due to customers not promptly returning their signed copy of the application forms back to RR.

 

RR is now wanting to introduce e-signatures which allow customers to sign the document on their computer and return it back to RR through the Internet. This change will help to simplify the process and ensure that customers obtain their loans quicker.

 

To achieve this change, RR has established a project and has appointed you as the Project Leader to lead the change.

 

Select the THREE valid statements in respect of leading change.

A.

Managing change is a process of facilitating internal and external conflict resolution.

B.

A Change Agent is an individual or group that helps to bring strategic change to an Organization.

C.

Transactional leaders focus on systems and controls and tend to seek improvement rather than change.

D.

A change leader using the Change Approach will focus on procedures, control measures and monitoring performance.

E.

An Affiliative leadership style is one where the change leader consistently asks the team for more.

Which of the following is a 'hard' factor according to McKinsey's '7-S' model?

A.

Staff

B.

Skills

C.

Strategy

D.

Success

A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.

The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.

Which of the following statements apply to CRM? (Choose all that apply.)

A.

The company must be prepared to take customers' needs into account and be able to meet these needs.

B.

In mature markets, existing customers provide the most likely source of future earnings.

C.

CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.

D.

CRM utilizes marketing resources to retain, rather than simply attract new customers.

E.

The CRM process needs to include increasing the range of products that will be offered to customers.

Johnson, Scholes and Whittington suggest that Acceptability is an important consideration when evaluating potential alternative investment strategies.

 

Which of the following statements relate to Acceptability?

Select ALL that apply.

A.

It considers the current position of the Organization.

B.

It considers expected performance outcomes.

C.

It considers cultural changes required. 

D.

It considers the extent to which risk versus return meets expectations of shareholders. 

E.

Acceptability should be assessed first before feasibility or suitability.

JJJ is a publically quoted advertising agency. JJJ’s competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.

JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.

Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)

A.

Z should set a target for reported profit.

B.

JJJ needs to acquire and install appropriate hardware and software.

C.

JJJ should unfreeze current habits and standard operating procedures.

D.

JJJ should convince staff of the benefits of sharing their tacit knowledge.

E.

Z should gain the support of the Board of Directors.

F.

JJJ should integrate knowledge management and management accounting.

S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

A.

Abandon rates

B.

The customer feedback score

C.

The number of customer photographs uploaded

D.

Number of repeat webpage users

E.

Number of registered users

Directors have a duty to shareholders and other stakeholders and are required to promote the success of the company.

Which THREE of the following are valid roles and responsibilities of directors? (Choose three.)

A.

To be responsible for keeping all external stakeholders satisfied.

B.

To have regard for the interests of the company's employees.

C.

To focus only on maximizing company profits.

D.

To consider the likely consequences of any decision in the long term.

E.

To avoid conflicts of interest and of duties.

Which of the following is a direct external change trigger?

A.

A powerful competitor forcing an Organization to cut its prices.

B.

A general increase in the use of the Internet by society.

C.

The introduction of new environmental protection policies by the government.

D.

An economic recession in an Organization's home country.

Which TWO of the following benefits could be achieved through the use of Triple Bottom Line (TBL) Reporting?

A.

It may attract ethically aware customers.

B.

It is a straightforward and easy method for measuring targets.

C.

It is easy to quantify the environmental measures included

D.

It can ensure consistency in maximising stakeholder goals

E.

lt can result in cost savings.

Select the label which best defines the periods of decline outlined in the situations presented below.

Using Earl's 'Three levels of IT strategy' framework, which one of the following activities would occur as part of an Information Systems (IS) strategy?

A.

Design of key performance measures for an information system.

B.

Employing an IT Director to control the Organization's information system.

C.

Selection of the hardware for a new Information system.

D.

Evaluation of an SBU's information system to ensure that it continues to meet customer needs.

DDD is a company which publishes paper-based books. In the last 10 years DDD has seen a steady decline in its sales. Last month, one of its major customers, a large chain of high street bookshops announced that it would be closing as a result in declining sales in the paper-based book market. The Board of DDD has therefore announced that in order to survive, it must re-focus the business upon the developement of electronic books, which will require a significant investment in new technology and staff training. However, some staff will be made redundant as part of this process. The Board of DDD has stated that it will reward staff who actively embrace the change process.

Which of the activities below would occur within the 'Unfreeze', 'Change' or 'Refreeze' stage of Lewin's three-stage model?

Company V has obtained planning permission to build 20 wind turbines in town W. This will be a highly profitable project and help the Government in Country H meet targets for renewable energy. However, local residents and wildlife groups are extremely unhappy and have objected to the plans and threatened to cause disruption at the site of the proposed wind turbines once building work commences

Which THREE of the following activities should Company V use, according to Cyert and March, to resolve these conflicting stakeholder objectives?

A.

Continue to build the wind turbines despite attempts to overcome the objections of the locals and the wildlife groups

B.

Negotiate with the wildlife groups to ensure their key concerns are understood, and implement an action plan to address concerns where appropriate

C.

Make a donation of $10,000 to town W as a contribution towards the construction of a new town hall.

D.

Offer staff a bonus when the project is successfully completed

E.

Negotiate a 5% reduction in the price of the blade manufacture.

GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.

After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.

Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?

A.

Product development

B.

Market development

C.

Related diversification

D.

Market penetration

Which TWO of the following are economic factors?

A.

Change of government

B.

Interest rates

C.

Obsolescence

D.

Exchange rates

E.

Demographic change

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Total 280 questions
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