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Salesforce Marketing-Cloud-Intelligence Practice Test Questions Answers

Exam Code: Marketing-Cloud-Intelligence (Updated 63 Q&As with Explanation)
Exam Name: Salesforce Marketing Cloud Intelligence Accredited Professional Exam
Last Update: 06-Jul-2025
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Questions Include:

  • Single Choice: 48 Q&A's
  • Multiple Choice: 15 Q&A's

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    Marketing-Cloud-Intelligence Questions and Answers

    Question # 1

    A client's data consists of three data streams as follows:

    Data Stream A:

    * The data streams should be linked together through a parent-child relationship.

    * Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

    * Data Stream C was set as a ‘Parent’, and the ‘Override Media Buy Hierarchy’ checkbox is checked

    What should the Data Updates Permissions be set to for Data Stream B?

    A.

    There is no difference, all permissions will have a similar effect given the scenario.

    B.

    Update Attributes and Hierarchies

    C.

    Update Attributes

    D.

    Inherit Attributes and Hierarchies

    Question # 2

    A technical architect is provided with the logic and Opportunity file shown below:

    The opportunity status logic is as follows:

    For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

    For the opportunity stage “Closed”, the opportunity status should be closed.

    Otherwise, return null for the opportunity status.

    Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

    “Day” — Standard “Day” field

    “Opportunity Key” > Main Generic Entity Key

    “Opportunity Stage” — Generic Entity Key 2

    “Opportunity Count” — Generic Custom Metric

    A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

    A.

    2

    B.

    1

    C.

    3

    D.

    0

    Question # 3

    An implementation engineer is requested to integrate the following files:

    File A:

    File B:

    The client would like to link the two files in order to view the two KPIS (Tasks Completed’ and ‘tasks Assignmed’) alongside’Employee Name’ and/or ‘Squard’.

    A Parent-Child configuration was set between the two.

    Which two statements are correct?

    A.

    The two files cannot be Joined as they hold different measurements

    B.

    The two files cannot be joined as they hold different dates

    C.

    The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams

    D.

    Any one of the files can potentially be set as the Parent data stream

    E.

    The two files were uploaded to a different Generic type

    Question # 4

    What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

    A.

    When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.

    B.

    Pacing - daily rows are being created for every lead and opportunity keys

    C.

    No mappable measurements - all measurements are calculated

    D.

    The data is stored at the workspace level.

    Question # 5

    Which three statements describe Overarching Entities? 03m 23s

    A.

    Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

    B.

    Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

    C.

    When needed, these entities can act as a main entity, replacing the original one.

    D.

    These are mappable dimensions that are present in each and every dataset type

    E.

    The values of these entities are stored at the workspace level, rather than the data stream level

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