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Salesforce Salesforce-Marketing-Associate Practice Test Questions Answers

Exam Code: Salesforce-Marketing-Associate (Updated 122 Q&As with Explanation)
Exam Name: Salesforce Certified Marketing Associate Exam
Last Update: 26-Aug-2025
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Questions Include:

  • Single Choice: 122 Q&A's

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    Salesforce-Marketing-Associate Questions and Answers

    Question # 1

    AW Computing has been hired to provide email marketing consulting for a business-to-consumer (B2C) commerce company based in the U.S.

    Which statement is true about CAN-SPAM in relation to state-specific regulations?

    A.

    CAN-SPAM is only required for transactional sending.

    B.

    Individual state laws overrule federal CAN-SPAM laws.

    C.

    State laws can have more restrictive requirements.

    Question # 2

    As a best practice, which value should an associate use when creating a subscriber key?

    A.

    Email Address

    B.

    Customer ID

    C.

    Phone Number

    Question # 3

    The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.

    Which email metric should the associate use to convey the email's visual effectiveness?

    A.

    Open Rate

    B.

    Bounce Rate

    C.

    Click-to-Open Rate

    Question # 4

    Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.

    What should an associate use when importing data into a Marketing Cloud Engagement data extension?

    A.

    Add and update

    B.

    Overwrite

    C.

    Add only

    Question # 5

    A marketing associate at Cloud Kicks is asked if a recent email was tested to ensure it renders correctly in a particular email client, How should the associate respond?

    A.

    The layout preview in Preview and Test is representative of all email client rendering.

    B.

    There are partner integrations that will allow inbox testing directly in Preview and Test.

    C.

    The associate would need to send a test email to every email client manually to confirm.

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