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Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.

Which two types of activities would display in the lightning component?

Choose 2 answers

A.

Prospect was deleted by a user

B.

Prospect unsubscribed from an email

C.

Prospect replied to an email

D.

Prospect viewed a landing page

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A.

Marketing Cloud Account Engagement Engagement Program

B.

Salesforce Queue

C.

Marketing Cloud Account Engagement Automation Rule

D.

Marketing Cloud Account Engagement Static List

E.

Marketing Cloud Account Engagement Marketing Campaign

What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A.

Phone

B.

Text

C.

Number

D.

You can't do this

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

A.

Create an automation rule to assign to a lead queue when the qualification criteria is met.

B.

Create a completion action to assign to a group when the prospect reaches a score of 100.

C.

Create an automation rule to assign to a group when the qualification criteria is met.

D.

Create a completion action to assign to a lead queue when a high-value form is submitted.

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

A.

Connected Campaigns and Campaign Influence

B.

Salesforce User Sync and Campaign Influence

C.

Connected Campaigns and Engagement Studio

D.

Campaign Influence and Marketing Data Sharing

What is true about grading? [Choose two answers]

A.

A prospect can be associated to multiple profiles.

B.

You cannot change the default profile criteria

C.

Matching or unmatching a criteria will result in an increase or decrease of the grade by ⅓, ⅔ or 3/3 of a grade.

D.

All prospects start with a grade of D.

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

What should be implemented?

A.

Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

B.

Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.

C.

Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

D.

Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A.

Webinar & Event invite. Registrations & Attendance

B.

Webinar & Event Registrations & Attendance

C.

Webinar: Attended/NoShow/Registered Event :Checked In/Registered

D.

Only Webinar & Event Attendance

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A.

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

B.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

C.

Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D.

Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

A.

They should ensure their URL structures can handle parameters before verifying the connector.

B.

The connector cannot be linked directly to an MCC account.

C.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

D.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

A.

Build dynamic lists respectively based off of those form submissions.

B.

Add a form completion action to add prospects to the right Salesforce campaign.

C.

Track downloads in the form reports and build different lists for all submissions.

D.

Add a form completion action to apply a tag with the name of the piece of content.

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A.

Lead, Contact or Account record added as a Related Object to the Salesforce custom object

B.

Salesforce Connector User has 'Read' permission to the custom object

C.

Campaign or Opportunity record added as a Related Object to the Salesforce custom object

D.

Customized 'Display in Table' values when configuring fields

LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A.

Salesforce Engage and CRM Visible List

B.

Static Public List and Automation Rule

C.

Email Preference Center and Static Public List

D.

Email Preference Center and Dynamic Public List

Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A.

No limits at all

B.

Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

C.

Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

D.

Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A.

Trigger, action and rule

B.

Trigger, activity and rule

C.

Trigger, activity and check

D.

Trigger, listen and check

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

A.

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

B.

Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

C.

Send the prospects a monthly newsletter with product demos or free trial offers.

D.

Create an engagement program to send educational content and notify sales if they engage.

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A.

Create a test list of approved users to use in the testing tab of the email now.

B.

Create a dynamic list of approved users to use as the recipient list in the sending tab.

C.

Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

D.

Create a static list of approved users to use as the recipient list in the sending tab.

Which one is Marketing Cloud Account Engagement Video Connector

A.

YouTube

B.

Wistia

C.

Vimeo

D.

Dailymotion

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

Which default user role should be copied in order to maintain these permissions?

A.

Sales

B.

Marketing

C.

Administrator

D.

Sales Manager

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A.

Completion Action

B.

Automation rule match All

C.

Automation rule match Any

D.

Page Action

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