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Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions Answers

Exam Code: Marketing-Cloud-Account-Engagement-Consultant (Updated 245 Q&As with Explanation)
 Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25)
 Last Update: 06-Jul-2025
 Demo:  Download Demo

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Questions Include:

  • Single Choice: 188 Q&A's
  • Multiple Choice: 57 Q&A's

    • Marketing-Cloud-Account-Engagement-Consultant Overview

    Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview

    Category Details
    Certification Name Salesforce Marketing Cloud Account Engagement Consultant Certification
    Target Audience Professionals responsible for consulting, implementing, and managing Salesforce Marketing Cloud Account Engagement solutions for clients.
    Purpose Validates expertise in configuring, managing, and optimizing Salesforce Marketing Cloud Account Engagement (formerly Pardot) solutions for businesses.
    Exam Duration 90 minutes
    Number of Questions 60 multiple-choice questions
    Passing Score 65% (39 correct answers out of 60)
    Exam Format Multiple-choice questions
    Exam Delivery Online (via Salesforce’s certification portal or Pearson VUE)
    Exam Cost $400 (USD)
    Languages Available English
    Prerequisites Recommended: Experience with Salesforce Marketing Cloud Account Engagement, Pardot, and related tools.
    Key Topics Covered 1. Implementing and configuring Salesforce Marketing Cloud Account Engagement
    2. Managing and analyzing campaigns
    3. Automating and optimizing marketing processes
    4. Managing data, audiences, and segmentation
    5. Reporting and analytics
    Preparation Resources 1. Salesforce Marketing Cloud Account Engagement Training
    2. Pardot Documentation
    3. Salesforce Practice Exams
    4. Hands-on experience with Marketing Cloud Account Engagement
    Validity Period 3 years (requires recertification after expiration)
    Retake Policy Candidates can retake the exam after 30 days if they do not pass.

     

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    Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Topics Breakdown

    Domain Weight (%) Topics Covered
    1. Implementing and Configuring Account Engagement 25% - Setting up and configuring Marketing Cloud Account Engagement (Pardot)
    - Managing email marketing and lead generation
    - Configuring user roles and permissions
    2. Managing and Analyzing Campaigns 20% - Creating and managing campaigns and drip programs
    - Analyzing campaign performance
    - Managing landing pages and forms
    3. Automating and Optimizing Marketing Processes 20% - Implementing marketing automation rules
    - Managing lead scoring, grading, and nurturing
    - Optimizing marketing workflows
    4. Managing Data, Audiences, and Segmentation 15% - Managing prospects, accounts, and data
    - Segmenting audiences based on data
    - Implementing dynamic content and personalization
    5. Reporting and Analytics 20% - Generating reports and dashboards
    - Analyzing and measuring ROI of campaigns
    - Using analytics to optimize marketing efforts

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    Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Dumps FAQs

    The Salesforce Marketing-Cloud-Account-Engagement-Consultant exam (formerly Pardot Consultant) is designed for professionals who have hands-on experience implementing and optimizing Marketing Cloud Account Engagement (Pardot). It tests your ability to design and execute marketing automation strategies, manage data, and measure campaign performance.

    The Marketing-Cloud-Account-Engagement-Consultant exam covers the following domains:

    • Evaluation of business needs

    • Account Engagement administration

    • Automating business processes

    • Lead management and scoring

    • Reporting, analytics, and campaign performance
      Solution2Pass provides practice questions covering all these exam topics for full-spectrum preparation.

    Salesforce recommends that candidates:

    • Have at least 12 months of hands-on experience with Marketing Cloud Account Engagement (Pardot)

    • Be familiar with Salesforce CRM concepts

    • Understand automation tools, lead qualification, and reporting
      Solution2Pass’s real exam questions and PDF study guides help fill knowledge gaps even if you’re not fully experienced.

    The Marketing-Cloud-Account-Engagement-Consultant exam includes 60 multiple-choice and multiple-select questions. You are given 105 minutes to complete it. The exam is proctored and delivered via Webassessor, either online or at a testing center.

    To pass the Marketing-Cloud-Account-Engagement-Consultant exam, you need a minimum score of 70%. You must answer at least 42 questions correctly out of 60. Solution2Pass offers real questions, PDF questions, and practice tests to help you prepare thoroughly.

    Yes, Solution2Pass regularly updates its Marketing-Cloud-Account-Engagement-Consultant exam questions and practice tests to align with the latest Salesforce exam blueprint. All content is reviewed by subject matter experts to ensure accuracy and relevance to current industry practices.

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    Marketing-Cloud-Account-Engagement-Consultant Questions and Answers

    Question # 1

    LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

    How should this be configured?

    A.

    Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

    B.

    Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.

    C.

    Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

    D.

    Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

    Question # 2

    Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

    A.

    All

    B.

    Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

    C.

    Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

    D.

    Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

    Question # 3

    Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

    A.

    CDAB

    B.

    ABDC

    C.

    CBDA

    D.

    CDBA

    Question # 4

    LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

    What method should be used to only add valid email addresses to their list moving forward?

    A.

    Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

    B.

    Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

    C.

    Edit the completion action on the form to only add to the list if the email address is valid.

    D.

    Use the list to send a permission pass email and remove all hard bounces.

    Question # 5

    LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

    What action should they take to successfully complete the migration?

    A.

    Include prospect activity history from Account B in their prospect import if they want to retain it.

    B.

    Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.

    C.

    Export existing custom field mappings to import desired fields into Account A.

    D.

    Manually rebuild any automations built in Account B in Account A.

    Free Marketing-Cloud-Account-Engagement-Consultant Salesforce Exam Questions 6 to 25
    Free Marketing-Cloud-Account-Engagement-Consultant Salesforce Exam Questions 26 to 45
    Free Marketing-Cloud-Account-Engagement-Consultant Salesforce Exam Questions 46 to 65
    Free Marketing-Cloud-Account-Engagement-Consultant Salesforce Exam Questions 66 to 78

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