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Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Marketing-Cloud-Account-Engagement-Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant (SP25) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A.

Only users with an Administrator user role will be able to change the prospect field value.

B.

The record that was last updated sets the field value for a synced prospect.

C.

Only 200 records per day can be updated to overwrite the "Opted Out" field value.

D.

Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.

What would explain this experience?

A.

The administrator has not published the Email Template from a draft.

B.

The administrator does not have folder permissions to the email template folder.

C.

The administrator does not have folder permissions to the Engagement Program.

D.

The administrator has not selected a sender for the Email Template.

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

A.

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

B.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

C.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

D.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A.

Create an automation rule with rules to segment the prospects and actions send the emails

B.

Create a list using a segmentation rule, then use completion actions on a form for the actions

C.

Create a static list to segment the prospects, and then schedule email list sends with completion actions

D.

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A.

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B.

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C.

CNAME > Email Authentication > Email templates > Lists > Engagement program

D.

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

B.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form

C.

Nothing will display

D.

Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A.

Page action

B.

Custom redirect

C.

Completion action

D.

Automation rule

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.

How should they design this automation strategy?

A.

Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

B.

Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

C.

Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

D.

Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A.

D

B.

A+

C.

A

D.

F-

E.

F

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

A.

The campaign is not a connected campaign so the data is not syncing.

B.

The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

C.

The engagement with those assets happened before the fields were added to the page layouts.

D.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

Choose 2 answers

A.

Associate visitor activity to a prospect on form submission.

B.

Track the prospect's click path through the website's content.

C.

Capture complete demographic information about an anonymous visitor.

D.

Trigger page actions to occur when a prospect visits a certain URL.

Monthly cost of Salesforce Engage is

A.

50$

B.

100$

C.

It's always free

D.

15$

How many Social Posting Connectors is it possible to create

A.

You can create as many Social Posting connectors as you want

B.

One each type

C.

Many but only one type

D.

You can't use any Social Posting connector

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A.

The code is generated from a Salesforce campaign

B.

Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C.

Cookies will always expire after 10 years

D.

Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A.

Add engagement history lightning component to lead & contact page layouts.

B.

Add emails to campaign start displaying engagement history metrics on campaigns.

C.

Add engagement history activity related lists to lead & contact page layouts.

D.

Add engagement history metrics related lists to campaign page layouts.

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

B.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

C.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

D.

Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

Which two benefits of email authentication should be discussed with the IT manag

Choose 2 answers

A.

Authentication provides legal protection against email abuse complaints.

B.

Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

C.

Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

D.

Authentication ensures the company's sending IP will not appear on blocklists.

How could LenoxSoft benefit from Engage Reports?

A.

Sales Managers can analyze lead information like prospect activity, scores, and grades.

B.

Users can analyze form submission performance for the prospects they have emailed.

C.

Users can analyze the performance of their templated and non-templated emails.

D.

Sales Managers can receive desktop notifications for their teams' email activities.

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

What approach should the Marketing team use to resolve this?

A.

Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

B.

Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

C.

Set up scoring categories > create page actions associated with the scoring category > create a

dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

D.

Set up scoring categories > create custom redirects associated with the scoring category > set

completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A.

User email address

B.

Marketing Cloud Account Engagement user ID

C.

Salesforce username

D.

CRM ID

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