Marketing-Cloud-Administrator Salesforce Certified Marketing Cloud Administrator (SP25) Free Practice Exam Questions (2025 Updated)

To enhance security against unauthorized API access, Northern Trail Outfitters should:

Enable IP Whitelisting: This security feature restricts API access to Marketing Cloud from only those IP addresses that are pre-approved. This method significantly reduces the risk of malicious access from unrecognized sources.

Configuration: Administrators can configure IP Whitelisting in the Setup area under Security Settings, specifying which IP ranges are allowed to initiate API calls to the account.

When encountering an issue with the availability of a desired SMS keyword such as "CELEBRATION":

Keyword Unavailability: The keyword may already be in use within another business unit within the organization, making it unavailable for use in the current context.

Solution: Check the keyword usage across all business units and, if possible, coordinate to see if the keyword can be shared or if an alternative keyword would be suitable.

Configure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2

When configuring an SFTP user in Marketing Cloud, the following considerations should be taken into account:

B. Minimum password length is 12 characters: Ensuring password security, Marketing Cloud requires SFTP passwords to have a minimum length of 12 characters.

D. Once created, the user will need to be activated in order to use the SFTP: After the SFTP user account is created, it must be activated by the admin before it can be used for file transfers.

To allow the business analyst at Northern Trail Outfitters to import contact lists, the role needed is one that grants permissions for import activities. Among the options:

B. Add Marketing Cloud Security AdministratorThis role would provide the analyst with the necessary permissions to manage data imports. The Marketing Cloud Security Administrator role includes broader permissions that encompass data management and security settings, which are required for importing contact lists.

When considering an update to increase the session timeout setting in Marketing Cloud, the admin should review several factors:

C. Security risk of unauthorized users for longer timeout settings - Longer session timeouts can pose a security risk as it increases the window during which an unauthorized person could potentially access an unattended user session. This is particularly crucial in environments where users might share computers or work in open office environments.

D. Change impacts all users - Any change to the session timeout settings will affect all users across the platform. It's important to communicate these changes and understand the broader impact, especially in larger organizations where different teams might have different security and operational needs.

E. Typical length of time users spend in Marketing Cloud - Understanding how users interact with Marketing Cloud and the average length of their sessions can help in deciding the appropriate session timeout setting. If users typically engage in longer tasks, a longer timeout might be necessary to prevent disruptions.