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Marketing-Cloud-Email-Specialist Salesforce Certified Marketing Cloud Email Specialist (MC-202) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Marketing-Cloud-Email-Specialist Salesforce Certified Marketing Cloud Email Specialist (MC-202) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year.

Which tool should they use to identify the subscribers to send to?

A.

Total Opens measure

B.

_Open data view

C.

Tracking Data Extract

A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.

What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A.

Path Optimizer

B.

Scoring Split

C.

Frequency Split

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.

What contributes to these unsubscribe reasons?

A.

List-Unsubscribe header

B.

Profile Center Unsubscribe

C.

Universal Unsubscribe

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A.

Mark the field as the Primary Key.

B.

Mark the data extension as Sendable.

C.

Use Email Address as Subscriber Key.

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

A.

Publication List

B.

Suppression Lists

C.

Exclusion Lists

A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

Which step needs to be completed?

A.

The email must be recreated using the updated template.

B.

'Update Email Now' needs to be applied to each email.

C.

The template must be approved before updates are reflected.

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

Which configuration ensure these subscribers do NOT receive these emails?

A.

Add an Auto-Suppression list to the defaultsender profile.

B.

Configure Auto-Suppression list for the Commercial classification.

C.

Add subscribers to the Account opt-out list.

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.

Which feature should NTO use?

A.

Enhanced Dynamic Content

B.

Einstein Content Selection

C.

Einstein Coy Insights

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