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Salesforce Marketing-Cloud-Email-Specialist Practice Test Questions Answers

Exam Code: Marketing-Cloud-Email-Specialist (Updated 159 Q&As with Explanation)
Exam Name: Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Last Update: 11-Nov-2025
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Questions Include:

  • Single Choice: 159 Q&A's

  • Marketing-Cloud-Email-Specialist Overview

    Salesforce Marketing-Cloud-Email-Specialist Exam Overview

    Overview Details
    Exam Code Marketing Cloud Email Specialist
    Exam Name Salesforce Certified Marketing Cloud Email Specialist
    Certification Level Associate
    Prerequisites None
    Recommended Experience 6 months of hands-on experience with Marketing Cloud
    Exam Duration 90 minutes
    Number of Questions 60 (5 additional unscored questions)
    Passing Score 67%
    Question Types Multiple-choice, multi-select
    Languages English
    Exam Delivery Online, proctored

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    Salesforce Marketing-Cloud-Email-Specialist Exam Topics Breakdown

    Domain Percentage of Exam
    Email Marketing Best Practices (15%) Email anatomy, design principles, deliverability, CAN-SPAM compliance
    Content Creation and Delivery (18%) Email copywriting, personalization, A/B testing, dynamic content
    Marketing Automation (26%) Journey Builder, automation workflows, segmentation, triggers
    Subscriber and Data Management (26%) Data extensions, import/export, list management, suppression lists
    Insights and Analytics (14%) Reporting tools, campaign performance metrics, attribution

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    It validates your expertise in email marketing best practices, message design, data management, deliverability, automation, and reporting within the Marketing-Cloud-Email-Specialist. It's ideal for professionals with 6-12 months of experience using the Salesforce platform.

    The difficulty varies based on your existing knowledge and experience with the Marketing-Cloud-Email-Specialist. Thorough preparation using official salesforce resources and practice tests is crucial for success.

    Solution2Pass offers comprehensive Marketing-Cloud-Email-Specialist study materials, including Marketing-Cloud-Email-Specialist practice exams, Marketing-Cloud-Email-Specialist exam dumps, flashcards, and study guides specifically tailored to the WI24 exam objectives. These resources simulate the real exam format and highlight key concepts for effective preparation.

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    Salesforce Marketing-Cloud-Email-Specialist does not disclose the exact passing score, but it ss generally above 65%.

    Demonstrates your expertise, increases your credibility and marketability, opens doors to better job opportunities, and commands higher salaries.

    Salesforce Trailhead: Free online modules covering Marketing-Cloud-Email-Specialist concepts.

    Official Salesforce Marketing-Cloud-Email-Specialist Study Guide: In-depth information on exam objectives and practice questions.

    Salesforce Blogs and Communities: Connect with other Marketing Cloud specialists for insights and tips.

    1. Create a study schedule and stick to it. Focus on your weak areas.
    2. Take practice tests under timed conditions.
    3. Get enough sleep and relax before the Marketing-Cloud-Email-Specialist exam.

    Marketing-Cloud-Email-Specialist Questions and Answers

    Question # 1

    Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.

    What should the NTO marketing team include in the email design to encourage a high response rate?

    A.

    Make the call-to-action button that links to the feedback form bigger and with red background

    B.

    Replace call-to-action with interactive Email Form

    C.

    A Salesforce Survey block called in by an AMPscript function.

    Question # 2

    Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

    Which solution should make locating appropriate images easier?

    A.

    Configure Eastern Content Tagging to automatically tag stock art.

    B.

    Import a metadata tag index for the stock art so the images are searchable

    C.

    Select categories and content type from the import dropdown when importing images.

    Question # 3

    The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver status.

    Which three tools should be used to segment this data?

    A.

    SQL Query, Filter Definition, Journey Builder Entry Source

    B.

    Journey Builder Entry Source, Filter Definition, Segment Builder

    C.

    SQL Query, Decision Split, Data Designer

    Question # 4

    Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".

    Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

    A.

    Bounce Mail Management

    B.

    Auto-Suppression Lists

    C.

    List Detective

    Question # 5

    A marketer is testing an email that includes an Interactive Email Form and discovers the form ismissing when the email is opened in Gmail.

    What guidance should be given to the email developer to ensure the interactive form displays correctly?

    A.

    Ensure the 'Optimize for Gmail' checkbox is selected.

    B.

    Ensure characters in the CSS tags are limited to16kB.

    C.

    Ensure fallback content has been configured for Gmail.

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