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Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 261 questions

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

A.

On the 'Sending' tab of the email template

B.

On the Testing' tab of the email template

C.

On the Testing' tab of the list email

D.

On the 'Sending' tab of the 1st email

What does Pardot set on visitors' browsers to track their activities?

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

A.

The Grade as it includes personal information about the prospect.

B.

The Profile as It reflects LenoxSoft's ideal customer.

C.

The Campaign as it references the prospect's first touch point.

D.

The Score as it shows activities taken by the prospect.

Identify the differences between default and custom roles.

A.

Default roles are included with Pardot

B.

Custom roles can be edited

C.

Default roles can be edited

D.

Default roles can be deleted

E.

Custom Roles can be created from scratch

F.

Custom roles can be created from a default role

G.

Default roles are included with Pardot

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

A.

The prospect will receive the email Monday.

B.

The prospect will receive the email Friday.

C.

The prospect will receive the email Tuesday.

D.

The prospect will receive the email Saturday.

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

A.

Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

B.

No, a Pardot campaign will always stay the same since it's a first touchpoint.

C.

Yes, the Pardot campaign will change based on the page the custom redirect links to.

D.

No, it's not possible to change a Pardot campaign by clicking on a custom redirect.

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

A.

Form report

B.

Conversions report

C.

List email report

D.

Prospect lifecycle report

What does the Data.com connector allow you to do?

A.

Sync all your prospects to Salesforce

B.

Connect with your meeting software

C.

Quickly jump into the Data.com results for a prospect or their company

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A.

Advanced Dynamic Content

B.

Pardot Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics

A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

A.

Copy the original Engagement Program

B.

Change the wait time for the template

C.

Delete the old sent email

D.

Pause the Program

What information can you access on the Prospect List?

A.

Prospect's Name

B.

Prospect's Email Address

C.

Prospect's Title

D.

Prospect's Company

E.

Prospect's Grade

F.

Prospect's Score

G.

Date of when prospect converted from a visitor

Where on a prospect record would you look to see if a prospect had registered for a webinar?

A.

Contents

B.

Insights

C.

Prospect Activities

D.

Custom Fields

How can a prospect's score be changed?

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

None of the above

Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

A.

True

B.

False

After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.

What will happen if the prospect is removed from the suppression list?

A.

The prospect will begin the engagement studio program again on step 1.

B.

The prospect will be also be removed from the recipient list of the program.

C.

The prospect will continue on the engagement studio program onto step 5.

D.

The prospect will continue on the engagement studio program onto step 6.

A marketing user wants to test two similar versions of an email to see which one performs better.

How should they run this test?

A.

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

B.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

C.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

D.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

A.

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

B.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

C.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

D.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

• https://www.tenoxsoft.eom/products/A

• haps://www.tenoxsoft.con-i/products/B

• https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Pardot.

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

A.

Pardot only shows this information on the lead record.

B.

Once converted, this information shows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

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Total 261 questions
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