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Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Pardot-Specialist Salesforce Certified Pardot Specialist (WI24) certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 261 questions

You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

A.

True

B.

False

Administrators can reset passwords for users

A.

True

B.

False

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

A.

The email will send immediately.

B.

The email will not send.

C.

The email will send on Saturday at 10am.

D.

The email will send on Monday at 10am.

What variable tag must be included in an email to allow prospects to manage their email preferences?

A.

%%opt_out%% or %%email_preference_center%%

B.

%%unsubscribe %% or %% email_preference_ center %%

C.

%%opt_out%% report_spam %%

D.

%%unsubscribe % or %% opt_out %%

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

A.

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B.

The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

C.

The client did not un-pause the completion actions.

D.

Kiosk mode was enabled on the form, so completion actions did not run.

What are two benefits of the engagement studio tasting experience?

Choose 2 answers

A.

Evaluating email template options for the program

B.

Visualizing a prospect's possible paths

C.

Understanding the timeline of the program

D.

Measuring a specific step's performance

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

A.

Create an automation rule based on product Name.

B.

Create a completion action based on Product Name.

C.

Create a dynamic list based on Product Name.

D.

Create a segmentation rule based on Product Name.

Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

A.

Autoresponder

B.

Engagement studio program email

C.

Email template

D.

List email

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

A.

When new prospects are imported into Pardot via a .csv file.

B.

When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

C.

When prospects are added to a static list.

D.

When a profile is associated with the prospects.

The baseline grade will show on the prospect profile at all times.

A.

True

B.

False

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

A.

Setting how many prospects are allowed to match the repeating automation rule

B.

Setting a date for when prospects can no longer match the repeating automation rule

C.

Setting how many days must pass before a prospect can match the repeating automation rule

D.

Setting the number of times a prospect can match the repeating automation rule

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?

Choose one answer

A.

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

B.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

C.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

D.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

Why should you set a form to Always Display?

A.

To always show the form when someone returns to the page.

B.

To get a higher form conversion rate

C.

To prevent spammers from filling out the form

D.

To ensure the prospect gets scored and graded.

Which two capabilities are true for completion actions? Choose 2 answers

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

What is tracked by the custom email links generated by Pardot?

A.

Link clicks

B.

Page visits

C.

Email opens

D.

Form completions

E.

Unsubscribe

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

A.

Lead field

B.

Contact field

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

A.

Unsubscribing from an email

B.

Printing an email

C.

Clicking a link in an email

D.

Opening an email

E.

Forwarding an email

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Total 261 questions
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