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Salesforce-Marketing-Associate Salesforce Certified Marketing Associate Exam Free Practice Exam Questions (2025 Updated)

Prepare effectively for your Salesforce Salesforce-Marketing-Associate Salesforce Certified Marketing Associate Exam certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.

Which email metric should the associate use to convey the email's visual effectiveness?

A.

Open Rate

B.

Bounce Rate

C.

Click-to-Open Rate

As a best practice, which value should an associate use when creating a subscriber key?

A.

Email Address

B.

Customer ID

C.

Phone Number

AW Computing has been hired to provide email marketing consulting for a business-to-consumer (B2C) commerce company based in the U.S.

Which statement is true about CAN-SPAM in relation to state-specific regulations?

A.

CAN-SPAM is only required for transactional sending.

B.

Individual state laws overrule federal CAN-SPAM laws.

C.

State laws can have more restrictive requirements.

The marketing team at Cloud Kicks is reusing an email with updated copy.

How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

A.

URLs can be viewed directly in the email.

B.

URLs must be clicked to verify.

C.

URLs will be loaded into a report for the email.

Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.

Which send configuration setting should be leveraged?

A.

Transactional Send Classification

B.

General Send Classification

C.

Commercial Send Classification

Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers.

What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

A.

Transactional Send Classification

B.

URL link to privacy standards

C.

Physical mailing address

The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.

Which feature should the associate use to execute these testing parameters?

A.

Random Data Extensions

B.

Journey Builder A/B Testing

C.

A/B Testing In Email Studio

Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.

How should the marketing associate create the data extension?

A.

Export the data, add fields externally, and import it back into the original data extension.

B.

Directly modify the existing data extension and save with a new name.

C.

Copy the data extension from the original campaign and modify the fields.

The marketing team at Cloud Kicks notices that several hard bounces have occurred in their last email send.

What is causing the email to hard bounce?

A.

The recipient's mailbox is temporarily unavailable.

B.

The subscriber's mailbox is full.

C.

The email address is invalid.

The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.

Which data privacy policy does this fall under?

A.

CAN-SPAM

B.

GDPR

C.

HIPPA

Cloud Kicks wants to review its bounces for a send.

Which feature should an associate use to view the bounce information?

A.

Einstein Engagement Scoring

B.

Email Studio Send Tracking

C.

Bounce Mail Management

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

A.

Providing a mechanism that does NOT require a subscriber to log in to unsubscribe

B.

Requiring the subscriber to complete a survey before allowing them to unsubscribe

C.

Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended.

Which metric should the associate review to get more information?

A.

Click Rate

B.

Open Rate

C.

Bounce Rate

A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about a journey.

Which components will the associate be able to see?

A.

Goals, Population, and Alerts

B.

Click Rate, Bounce Rate, and Alerts

C.

Unsubscribes, Delivery Rate, and Goals

The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate family members who want to opt in together with a single email address.

Which attribute should an associate use to uniquely identify each family member?

A.

Full Name

B.

Subscriber Key

C.

Primary Key

A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.

Which CAN-SPAM requirement should the associate check for compliance?

A.

Ensure the domain and subdomain of any email addresses match company's web domain.

B.

Include the organization's physical mailing address in the email.

C.

Only email people who have double opted-in to receive communications.

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