PCM AMA Professional Certified Marketer Free Practice Exam Questions (2025 Updated)
Prepare effectively for your AMA PCM Professional Certified Marketer certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.
Which of the following is a source of quantitative research?
Which of the following is an example of C2C marketing?
_____ appeals help consumers make purchase decisions by offering factual knowledge that encourage consumers to evaluate the brand favorably on the basis of the key benefits they provide.
BlueGreen Tech is conducting market research to discover potential customers who might be interested in its products. The company will also survey its existing customers to identify ways of selling them additional products from its product line. At which stage of the customer relationship management process is BlueGreen?
If a customer spends $40 on purchasing a company's product and spends $80 on other companies' products in the same product category, what is the company's share of customer wallet?
A seller's costs are usually determined during or after a product is made, with a specified percentage or dollar amount added to the cost to establish a price. In this case, the organization is using _____ pricing.
According to the AMA Statement of Ethics, a marketer who embraces the ethical value of responsibility is expected to:
The second stage of the AIDA model is _____.
Which problem solving variation would likely be used for clothing, sheets, towels, or electric can openers?
The three major phases of the marketing plan are _____.
_____ needs pertain to the personal gratification consumers associate with a product and/or service.
Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.
_____ strategies are designed to increase demand by focusing on wholesalers, retailers, or salespeople.
Which of the following is considered the second "E" in 4E framework?
Which of the following firms is using a product development strategy?
Which of the following is true of personal ethics?
The social network that is used solely for sharing videos is
Calculate the return on marketing investment of a campaign that costs $10,000 and delivers $45,000 in incremental net profit.
Which of the following is true of wants?
Which of the following is true of personal ethics?
