PCM AMA Professional Certified Marketer Free Practice Exam Questions (2025 Updated)
Prepare effectively for your AMA PCM Professional Certified Marketer certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.
Which of the following enables aligning personal goals along corporate goals?
Empowerment of employees helps to address the delivery gap because:
_____ risks are those risks associated with the way people will feel if the product or service does not convey the right image.
Serenity Inc. exercises reward power over a channel partner when Serenity:
When firms collude to set prices for products, it is referred to as _____.
In which of the following cases is a firm making a business decision based on a strength, as identified in a SWOT analysis?
If an endorser is represented as an actual user of the marketer’s product, the endorsement can only be used as long as:
In conducting a SWOT analysis, Blue Sun Corp. notes that its production process is much more advanced than those of competitors. This will be considered one of the company's _____ in the SWOT analysis.
Torege, a video game developer, releases its new first-person shooter game, The Final Call. Torege prices the game at $100, while the rest of its products sell for below $40. Despite this obvious high pricing, hardcore gaming fans of Torege queue up to buy the game when it is released. Which of the following strategies does this scenario exemplify?
_____ are pieces of information that have been collected prior to the start of the focal research project.
A(n) _____ designates the maximum quantity of a product that may be brought into a country during a specified time period.
Which of the following is the function of programs and PSA's in the PR context?
In which of the following cases is a company changing its business strategy in response to a strength identified in a SWOT analysis?
_____ is a theory that states that if the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, if expressed in the same currency.
_____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.
_____ reflects the relationship of benefits to costs, or what customers get for what they give.
Organizational buying criteria refer to
Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.
Which of the following accurately describes markdowns?
X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?
