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AMA PCM Practice Test Questions Answers

Exam Code: PCM (Updated 316 Q&As)
Exam Name: Professional Certified Marketer
Last Update: 15-Sep-2025
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    PCM Questions and Answers

    Question # 1

    Organizational buying criteria refer to

    A.

    the restrictions placed on potential solutions to a problem in a purchase decision.

    B.

    the specific qualifications of a potential customer based upon past performance, reliability, and consistency regarding the purchase of an organization’s offerings.

    C.

    the subjective attributes of the supplier’s products and services and the capabilities of the supplier itself.

    D.

    the objective attributes of the supplier’s products and services and the capabilities of the supplier itself.

    E.

    the factors that an ultimate consumer would consider that represent both the objective attributes of a brand and the subjective ones to compare different products and brands.

    Question # 2

    _____ reflects the relationship of benefits to costs, or what customers get for what they give.

    A.

    Ethics

    B.

    Price

    C.

    Brand parity

    D.

    Value

    E.

    Brand equity

    Question # 3

    _____ is/are also known as the Digital Natives, because people in this group were born into a world that already was full of electronic gadgets and digital technologies, such as the Internet and social networks.

    A.

    Generation X

    B.

    Generation Z

    C.

    The Baby Boomers

    D.

    Generation Y

    E.

    Millenials

    Question # 4

    _____ is a theory that states that if the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, if expressed in the same currency.

    A.

    Subsistence theory

    B.

    Samuelson effect theory

    C.

    Purchasing power parity theory

    D.

    Penn effect theory

    E.

    Trade parity theory

    Question # 5

    Which of the following is the function of programs and PSA's in the PR context?

    A.

    They support cause-related marketing efforts.

    B.

    They give the required financial data to investors and other outsiders.

    C.

    They generate news coverage of an organizations activities or products.

    D.

    They inform various constituencies about the activities of an organization.

    E.

    They highlight specific areas of expertise.

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