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PCM AMA Professional Certified Marketer Free Practice Exam Questions (2025 Updated)

Prepare effectively for your AMA PCM Professional Certified Marketer certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.

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Total 316 questions

_____ refers to customers’ perceptions of how well a service meets or exceeds their expectations and is often difficult for customers to evaluate.

A.

Service intangibility

B.

Service heterogeneity

C.

Service quality

D.

Service inseparability

E.

Service perishability

Power in a marketing channel exists when:

A.

all the firms in the channel have contractual relationships with the others.

B.

each channel member is independent; there is no parent company that owns channel members.

C.

one firm has the means or ability to dictate the actions of another member at a different level of distribution.

D.

all the members of the channel are at the same level of distribution.

E.

the channel is a direct channel.

Which of the following is true of PSA's?

A.

They focus on issues related to places, politics, or an industry

B.

They are intended to push people towards repurchases.

C.

They are used only during the maturity stage of product life cycle.

D.

They focus on public welfare.

E.

They are always government funded.

Tim, a musician, was embroiled in an online dispute with an airline company. Tim alleged that his guitar was manhandled by the staff and therefore he set up a blog and released two videos in order to convince others not to use the airline. Which stage of the 4E framework is seen in this scenario?

A.

Educate the customer

B.

Excite the customer

C.

Experience the service

D.

Experience the product

E.

Engage the product

_____ uses a variety of statistical analysis tools to uncover previously unknown patterns in the data or relationships among variables.

A.

Data mining

B.

Data analysis

C.

Data analytics

D.

Data interpretation

E.

Data journaling

Diversification refers to the marketing strategy of

A.

increasing sales of current products in current markets.

B.

selling current products to new markets.

C.

selling new products to new markets.

D.

selling new products to current markets.

E.

selling the same brands in both current and new markets.

A TV show has a rating of 7 points. What does this imply?

A.

The TV show is aired seven times a week.

B.

The TV show is watched by 7% of the target population.

C.

The TV show is watched for an average of 7 minutes per viewer.

D.

The TV show has seven re-runs in a year.

E.

The TV show has more viewers than seven competing shows.

_____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer’s suggested retail price (MSRP).

A.

Limited-line

B.

Off-price

C.

Hypermarket

D.

Convenience

E.

Extreme value

Which of the following is true of the in-depth interview method?

A.

In-depth interviews can be used for sentiment mining.

B.

The results of in-depth interviews can be used to make quick changes to the product roll.

C.

In-depth interviews are relatively less time consuming.

D.

The results of in-depth interviews can be used to develop surveys.

E.

In-depth interviews cannot be used to establish an historical context.

Which of the following refers to bounce rate?

A.

The percentage of visitors who eventually buy a product from the site

B.

The number of visits made to a site by an individual

C.

The total requests for a page

D.

The number of unique visitors to a site

E.

The number of times a visitor leaves a site after viewing only one page

Churches, educational organizations, and hospitals are considered _____ buyers.

A.

corporate

B.

government

C.

institutional

D.

public

E.

discounted

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____.

A.

Direct exporting

B.

Direct investment

C.

Joint venture

D.

Licensing

E.

Franchising

Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The R&D team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

A.

alpha testing

B.

beta testing

C.

market testing

D.

concept testing

E.

idea generation

_____ is defined as the market value of the goods and services produced by a country in a year.

A.

Gross national income

B.

Gross domestic expenditure

C.

Gross domestic export

D.

Gross domestic valuation

E.

Gross domestic product

As compared to a value, a norm is:

A.

an established standard of conduct maintained by an organization.

B.

a commonly-held perception of ethical conduct within a particular society.

C.

a subjective standard of behavior that differs from person to person.

D.

an inherent character trait that cannot be taught or imposed externally.

E.

the collective conception of what a community or culture finds desirable or morally proper.

Which of the following is true of Millenials?

A.

They are those born between 1946 and 1964.

B.

They are those who were alive during World War II.

C.

They are also known as digital natives.

D.

They are those born between 2002 and 2014.

E.

They are also referred to as Generation Yers.

In _____ companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.

A.

glocalization

B.

reverse innovation

C.

homogenization

D.

localization

E.

inverse creation

Jim, an entrepreneur, writes funny comic strips and posts them on facebook and twitter. He has a large fan following and he uses many of his innovative, entrepreneurial and cutting edge ideas in his comic strips. Jim is an example of a _____.

A.

lagger

B.

bonder

C.

creator

D.

professional

E.

sharer

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

A.

Bulk purchase of products, which reduces brand switching and, in turn, increased consumption

B.

Increased loyalty of customers based on discounts tailored to suit individual customers

C.

An increase in store traffic that leads to the purchase of non-promotional products at regular prices

D.

Increased savings for customers and increased profits, without actually cutting prices

E.

Selling off less desirable products by including them in a package with more desirable products

Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____.

A.

trade agreements

B.

embargoes

C.

tariffs

D.

quotas

E.

exchange controls

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Total 316 questions
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