PCM AMA Professional Certified Marketer Free Practice Exam Questions (2025 Updated)
Prepare effectively for your AMA PCM Professional Certified Marketer certification with our extensive collection of free, high-quality practice questions. Each question is designed to mirror the actual exam format and objectives, complete with comprehensive answers and detailed explanations. Our materials are regularly updated for 2025, ensuring you have the most current resources to build confidence and succeed on your first attempt.
A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD’s, and sports gear to groceries. This is an example of the __________ carried by Target.
_____ appeal aims to satisfy consumers’ sensitive desires rather than their utilitarian needs.
Which of the following is an example of impulse buying?
Stavely Publishing is conducting a SWOT analysis of its marketing environment. In this analysis, the company will identify its strengths and weaknesses from _____.
Moul, a diaper manufacturer, is developing a media plan that involves trying to expose its target audience to its new advertisement about ten times. Moul is trying to increase its advertisement's _____.
In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.
When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.
Current size, and expected growth rate, market competitiveness, and market access are a part of the _____ criterion.
_____ refers to a change in a person’s thought process or behavior that arises from experience and takes place throughout the consumer decision process.
A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?
_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.
In Ravonia, the telecom sector is dominated by four major service providers: Flank, Zelno, Tuhaz, and Klock. The service providers determine call rates and broadband rates using a collective strategy. They maintain uniform pricing and compete mainly on quality and service. Flank, Zelno, Tuhaz, and Klock are using a _____ strategy.
Kate buys a new summer dress but is worried that the color may fade during the first wash. This perceived danger that Kate is experiencing is known as _____ risk.
_____ represents the difference between what the customer really wants and what he or she will accept before going elsewhere.
