Salesforce Salesforce-Loyalty-Management Practice Test Questions Answers
Exam Code: Salesforce-Loyalty-Management
(Updated 103 Q&As with Explanation)
Exam Name: Salesforce Loyalty ManagementAccredited Professional Exam (WI25)
Last Update: 19-Apr-2025
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Salesforce-Loyalty-Management Overview
Salesforce-Loyalty-Management Exam Overview
| Overview | Description |
|---|---|
| Certification | Salesforce Loyalty Management Accredited Professional (AP) |
| Exam Content | Demonstrates expertise in designing, configuring, implementing, and managing loyalty programs using Salesforce tools. |
| Delivery Platform | Online proctored exam |
| Prerequisites | None, but experience with Salesforce and customer loyalty concepts is recommended. |
| Exam Duration | Typically 75 minutes (subject to change) |
| Number of Questions | Typically 60 Multiple Choice/Multiple Select (subject to change) |
| Passing Score | Not publicly disclosed, but generally around 70% |
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Salesforce Salesforce-Loyalty-Management Exam Topics Breakdown
| Exam Section | Percentage of Questions | Description |
|---|---|---|
| Loyalty Management Fundamentals | 20% | Understanding core loyalty program concepts, types of programs (points-based, tier-based, etc.), and customer engagement strategies. |
| Program Design & Configuration | 25% | Demonstrating knowledge of designing loyalty programs in Salesforce, configuring program rules, and setting up membership tiers. |
| Loyalty Currency & Points Management | 15% | Understanding loyalty currencies, points allocation mechanisms, and managing points redemption processes within Salesforce. |
| Engagement & Communication | 15% | Utilizing Salesforce tools to create targeted campaigns, manage member communications, and drive program engagement. |
| Reporting & Analytics | 15% | Understanding key loyalty program metrics, generating reports in Salesforce, and analyzing program performance. |
| Integration & Automation (Optional) | 10% (may vary) | This section might cover integrating loyalty programs with external systems and utilizing automation tools (e.g., Workflows, Process Builder) to streamline program management (subject to change). |
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