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Salesforce MCE-Admn-201 Practice Test Questions Answers

Exam Code: MCE-Admn-201 (Updated 163 Q&As with Explanation)
Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Last Update: 30-Oct-2025
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Questions Include:

  • Single Choice: 118 Q&A's
  • Multiple Choice: 45 Q&A's

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    MCE-Admn-201 Questions and Answers

    Question # 1

    Which three statements should be considered before using Goals in Journey Builder?

    Choose 3 answers

    A.

    Goal target statistics are stored in a data extension.

    B.

    Goals are created to evaluate journey performance.

    C.

    Goals can act as exit criteria.

    D.

    Contacts are evaluated against the goal after a wait activity.

    E.

    Each contact is assigned an individual goal.

    Question # 2

    Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

    A.

    Publication Lists

    B.

    Data Extensions

    C.

    Lists

    D.

    Groups

    Question # 3

    Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

    How could the admin receive a file of the bad data rows to confirm this theory?

    A.

    Move the File Transfer to its own automation and include a notification email address

    B.

    Move the Import definition to its own automation and include a notification email address

    C.

    Update the Import definition to include a notification email address

    D.

    Update the automation to include a notification email address for Runtime Errors

    Question # 4

    A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

    • Emails will be built using a custom dynamic template for these messages.

    • Links will vary over time and across campaigns.

    • Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

    • Retargeting messages will dynamically populate content based on regional market.

    In order for this solution to be viable, which skill set does the customer team need to possess?

    A.

    AMPscript

    B.

    SSJS

    C.

    SQL

    D.

    HTML

    Question # 5

    A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.

    How would the admin assign users to the business units?

    A.

    Give permissions to users at top-level account to assign their own business units.

    B.

    Search for the individual user, select their name, and click Manage Business Units.

    C.

    Search for the individual user, select their name and click Edit Business Units.

    D.

    Re-import the users to update their assigned business units

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